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Agencies Reveal Clients Lack Media Skills, Clients Concerned By Agency Talent Levels

  • The Drum, Wednesday, June 29, 2016 8:05 AM

The majority (70%) of media agencies believe companies lack media skills in-house as one in three marketers admit the quality of agency talent as their number one concern, according to a new study from ID Comms.  Just 16 per cent of media agencies showed high or very high confidence in marketers' ability to meet the challenges of the next three years. 

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