Tag results for "advertising"
- Study Finds Advertisers Prioritizing Performance Over Brand SafetyThe Advertiser Perceptions study also found a significant decline in organizations' actio ...
- AI's Twisted Landing Page Navigates Around Ad QualitySince the search industry added generative AI, it's an old problem wi ...
- '60 Minutes': Counting Trump Time, Advertisers Blinking?With press freedoms seemingly on the line, the show's longtime executive produc ...
- State Lawmakers Pass Washington Tax On Ad ServicesThe ANA, 4As and other industry organizations have asked Washington Governor B ...
- Blue Shield Shared Patient Health Data Via Google AdsBlue Shield began notifying members this month about the data breach. ...
- IAB Appoints Caroline Giegerich To Oversee AI Strategic InitiativesGiegerich will lead IAB's strategic initiatives that incorporate AI. Known for h ...
- Heineken Turns Anti-Social - Media, That IsThe new "no social socials" campaign from Publicis' LePub is inspired ...
- Yahoo DSP Launches Conversion API To Help Advertisers Measure ConversionsAdvertisers can use the new solution to streamline measurement and attribution. ...
- Are Imported TV Shows Affected By A Tariff-Dominated Marketplace?TelevisaUnivision CEO Daniel Alegre in a recent earnings phone call talked abo ...
- Snap's New Affiliate Program Looks To Boost Ad BizTo boost its ad business, Snapchat is offering marketers, creators and publishe ...
- Microsoft Explains How It Made An Ad From AIIn the ad Microsoft co-created with generative AI, people's faces are n ...
- Anthropic: How GAI Affects Performance Of EconomySoftware development is a major part of advertising platforms, ensuring that a ...
- Video Just Killed The Upfront StarA new analysis released this morning by the IAB estimates digital vid ...
- 'Sinners' Keeps Shocking, Sets Second Week RecordThe film had an average national TV ad spend, but analysts we ...
- IAB: Ad Forecasts Look Rocky, But Industry Remains ResilientEconomic instability and the impact of tariffs in 2025 could be overco ...
- YouTube Ad Revenue Jumps 10.3% To $8.9BGoogle began testing AI Overviews in YouTube as the company turned ...
- Brand Safety Institute And Compliant Debut Data Integrity DashboardThe goal is to help publishers provide reliable, high quality inventory. ...
- Headwinds For Ecommerce: Brands Face Uncertainty Moving Into Q2Consumers are spending on essentials, but not so much on luxury good ...
- Threads Begins Testing Ads With Wendy's, GroupMOn Wednesday, Threads launched its long-awaited test of ads with a sma ...
- LinkedIn Helps Marketers Target 'High-Intent Accounts'LinkedIn's Qualified Leads Optimization feature is designed to help advertisers "move beyo ...
- What Makes An 'Emotionally Resonant' QSR/Fast-Casual Ad?"Upbeat, feel-good music, vibrant summer visuals tapped into the 'thirsty' emotion" f ...
- NBCU Q1 Ad Spend Sinks 7%, Peacock Grows 2.5%Overall media revenue inched up 1.1% to $6.4 billion, with cash fl ...
- CTV Campaign Brand Reach: Lots Of Room To GrowInnovid estimates the average campaign reach across its 95 million TV househol ...
- NAD Tells Apple To Modify, Change Some Intelligence MessagingApple's AI rollout just became a bit rockier. The BBB National Program ...
- Taking The Hit: Dull Ads Cost Broadway $120M In Yearly RevsSine Digital reports boring ads translates into a show running or clos ...
- Can Curation Transform The Digital Advertising Value Chain?At its core, curation is about control and quality - as i ...
- Google Ads Change: Serves At Top And Lower PageGoogle continues to make updates and upgrades to its search auction syst ...
- Why Orchestration May Be The New OptimizationIt's been about 30 years since the birth of the modern optimize ...
- How Google Controlled Publishers, Bid Impressions, Ad ServingIndex Exchange President and CEO Andrew Casale described testifying in the D ...
- Tariffs Soured Ad Market, But Q1 Buys Remained StrongAnalysts have begun lowering ecommerce and paid-media industry forecasts as tariff polici ...
