- ANA Announces Multicultural Ad Finalists
Marketing Daily, - Monday, August 31, 2009
The Association of National Advertisers has announced the finalists for the 20 ...
- MediaVest: Buyers Can Still Tweak Upfront Deals
Around the Net In Media, Joan Voight - Sunday, August 30, 2009
Marketers sat on their wallets at this year's upfront, pushing networks in ...
- Despite Controversy, Novelty Mag Covers Going Strong
Around the Net In Media, Joan Voight - Sunday, August 30, 2009
Expect more gimmicky ad treatments from magazines in the coming months ...
- TVB: Broadcast Ad Revenues Sink 12.8%
MediaDailyNews, Wayne Friedman - Friday, August 28, 2009
Broadcasting television advertising took another nosedive in 2Q. Total advertising landed ...
- Advertising Week To Induct Hall Of Famers
Marketing Daily, - Thursday, August 27, 2009
The Fruit of the Loom Guys, AOL Running Man, Ronald McDonald, Subway ...
- 2009 Ad Walk of Fame Icons, Slogans Compete
MediaDailyNews, - Thursday, August 27, 2009
America's ad icons and iconic slogans are vying for 2009 induction in ...
- Publicis' Goerlich, Vinson Land At Rentrak: Will Develop New Video Ad Research
MediaDailyNews, Joe Mandese - Thursday, August 27, 2009
Bruce Goerlich, a long-time Madison Avenue media research guru who most recent ...
- Sole Attention: DVR Viewing A Bonanza For Advertisers
MediaDailyNews, Wayne Friedman - Wednesday, August 26, 2009
DVR usage is a lesser activity among multitasking consumer chores than oth ...
- 'Idol' Redo: Univision Launches "¡Viva el Sueño!"
MediaDailyNews, Erik Sass - Wednesday, August 26, 2009
Univision is launching a Spanish-language musical talent competition August 30 loosely model ...
- Drink Up: Cable Alcohol Ads Reaching Teens
MediaDailyNews, Wayne Friedman - Tuesday, August 25, 2009
Are alcohol TV commercials creating a problem for teens? Maybe not a ...
- Why Broadcast Nets Are Piling on Sitcoms for Fall
Around the Net In Media, Joan Voight - Sunday, August 23, 2009
Advertisers and networks are eager for laughs from several new fall comedie ...
- BIA's Kelsey Group: Local Advertisers Going Digital
MediaDailyNews, Erik Sass - Friday, August 21, 2009
The migration of local advertisers from traditional to digital media accelerated ov ...
- Allstate To Use Anti-Theft Message As Marketing Vehicle
MediaDailyNews, David Goetzl - Friday, August 21, 2009
Allstate is linking with a truTV series on a message placement initiativ ...
- ComScore: Online Ads Lift CPG Sales 9%
Online Media Daily, Erik Sass - Thursday, August 20, 2009
Online advertising raises retail sales of consumer packaged goods by 9%, o ...
- Bigger Isn't Necessarily Better When It Comes To Online Ad Formats
Online Media Daily, Joe Mandese - Thursday, August 20, 2009
In most media, advertisers pay more for the biggest, and theoretically mo ...
- Marketers Budget Cutting Slows Down, New Projects Speed Up
Research Brief, Jack Loechner - Wednesday, August 19, 2009
A year ago and six months ago the Association of National Advertise ...
- Belo Corp. Gets Monies From Bankrupt GM
MediaDailyNews, David Goetzl - Tuesday, August 18, 2009
As media companies look to collect unpaid bills from General Motors, stati ...
- Ripley Heads Current Media Ad Sales
MediaDailyNews, Wayne Friedman - Tuesday, August 18, 2009
Veteran TV and media sales executive Ken Ripley has been named executi ...
- Advance Internet, Microsoft Ink Local-Ad Deal
Online Media Daily, Laurie Sullivan - Monday, August 17, 2009
Advance Internet has entered into an agreement with Microsoft Advertising that allo ...
- First Medium In, First Out For Newspapers
Research Brief, Jack Loechner - Tuesday, August 18, 2009
According to Borrell Associates, print newspaper ad revenues are expected to increa ...
- Mobile Advertising More Personal In 2020
Online Media Daily, Mark Walsh - Friday, August 14, 2009
What will mobile advertising look like in 2020? A new report fr ...
- Players TKO In-Game Ads
Gaming Insider, Shankar Gupta - Friday, August 14, 2009
In-game ads are a relatively new online ad option, and so t ...
- Avid Mobile Video Users Crave Up-To-The-Minute Information
Research Brief, Jack Loechner - Friday, August 14, 2009
Transpera and InsightExpress, announced a consumer research survey of consumers' reactions a ...
- SEO or PPC
Research Brief, Jack Loechner - Thursday, August 13, 2009
According to a new study by Engine Ready, based on traffic ...
- Yahoo VP Sees 'Green Shoots' In Economy
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 11, 2009
Could the worst be behind us? Yahoo VP of ad platform strate ...
- Times Square Advertisers Forming Coalition
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
...
- PR And Advertising Face Off At The Social Media Crossroads
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
In a story laden with examples, Clifford M. Marks charts the convergen ...
- Plethora of Promos to Crowd The TV Screen
Around the Net In Media, Joan Voight - Monday, August 10, 2009
TV networks and advertisers are quietly testing whether consumers will respond ...
- Newspapers Still Send Consumers To The Store
Research Brief, Jack Loechner - Monday, August 10, 2009
According to early data from MORI Research, announced by the Newspaper Associati ...
- Canoe Swims Back To Port
MediaDailyNews, David Goetzl - Thursday, August 6, 2009
Canoe Ventures could pave the way for interactive advertising campaigns in so ...