• August 27, 2009

The Fruit of the Loom Guys, AOL Running Man, Ronald McDonald, Subway's Jared, Smokey Bear and Captain Morgan are among the contenders vying for a permanent place on the Madison Avenue Advertising Walk of Fame on Madison Avenue between 42nd and 50th streets.

  Competing slogans include "Have It Your Way" (Burger King); "What Happens Here Stays Here" (City of Las Vegas); and "Just Do It" (Nike). Past Walk of Fame inductees include Melts In Your Mouth, Not In Your Hand (M&M's), "A Mind is a Terrible Thing to Waste" (United Negro College Fund); and "Imagination at Work" (GE).

Winners are recognized via permanent street banners, thanks to a special arrangement with the Grand Central Partnership and Advertising Week. Americans can vote at www.advertisingweek.com/wof. The winners will be inducted into the Walk of Fame during Advertising Week Sept. 21-25, and will gain a permanent position on the advertising industry's version of Hollywood and Vine -- Madison Avenue.

Public voting began on Aug. 21 and will end Sept. 18. The winners will then be announced during Advertising Week.

Nominees for icons are: the AOL Running Man, Big Boy, Budweiser Clydesdales, Burger King, California Raisins, Captain Morgan, Crash Test Dummies, Doublemint Twins, Fruit of the Loom Guys, Jolly Green Giant, Keebler Elves, Little Debbie, Maytag Repairman, McGruff the Crime Dog, Ronald McDonald, Michelin Man, Mr. Clean, Mr. Mucus, MSN Butterfly, Smokey the Bear, Snap, Crackle and Pop, Subway's Jared, Test Man, Travelocity Roaming Gnome, Tucan Sam and the Vlasic Stork.

Slogan nominees are:

• All the news that's fit to print (The New York Times)

• Because You're Worth It (L'Orèal)

• Eat Fresh (Subway)

• Friends Don't Let Friends Drive Drunk (U.S. Department of Transportation)

• Give a Hoot. Don't Pollute (USDA Forest Service)

• Got Milk? (California Milk Process Board)

• Have It Your Way (Burger King)

• Ideas for Life (Panasonic)

• I Love New York (City of New York)

• I Want My MTV (MTV Networks)

• I'm Loving It (McDonald's)

• If You See Something, Say Something (MTA)

• Intel Inside (Intel)

• It's In The Game (EA Sports)

• Just Do It (Nike)

• Like a Good Neighbor, State Farm is There (State Farm)

• Six Flags, More Flags, More Fun! (Six Flags)

• Only You Can Prevent Forest Fires (USDA Forest Service)

• Priceless (MasterCard)

• Take a Bite Out of Crime (National Crime Prevention Council)

• These Guys Are Good (PGA Tour)

• Think Outside the Bun (Taco Bell)

• Time to Make the Donuts (Dunkin Donuts)

• This is your brain. This is your brain on drugs (Partnership for a Drug Free America)

• Virginia is For Lovers (State of Virginia)

• What Happens Here, Stays Here (City of Las Vegas)