- Marketers Budget Cutting Slows Down, New Projects Speed Up
Research Brief, Jack Loechner - Wednesday, August 19, 2009
A year ago and six months ago the Association of National Advertise ...
- Belo Corp. Gets Monies From Bankrupt GM
MediaDailyNews, David Goetzl - Tuesday, August 18, 2009
As media companies look to collect unpaid bills from General Motors, stati ...
- Ripley Heads Current Media Ad Sales
MediaDailyNews, Wayne Friedman - Tuesday, August 18, 2009
Veteran TV and media sales executive Ken Ripley has been named executi ...
- Advance Internet, Microsoft Ink Local-Ad Deal
Online Media Daily, Laurie Sullivan - Monday, August 17, 2009
Advance Internet has entered into an agreement with Microsoft Advertising that allo ...
- First Medium In, First Out For Newspapers
Research Brief, Jack Loechner - Tuesday, August 18, 2009
According to Borrell Associates, print newspaper ad revenues are expected to increa ...
- Mobile Advertising More Personal In 2020
Online Media Daily, Mark Walsh - Friday, August 14, 2009
What will mobile advertising look like in 2020? A new report fr ...
- Players TKO In-Game Ads
Gaming Insider, Shankar Gupta - Friday, August 14, 2009
In-game ads are a relatively new online ad option, and so t ...
- Avid Mobile Video Users Crave Up-To-The-Minute Information
Research Brief, Jack Loechner - Friday, August 14, 2009
Transpera and InsightExpress, announced a consumer research survey of consumers' reactions a ...
- SEO or PPC
Research Brief, Jack Loechner - Thursday, August 13, 2009
According to a new study by Engine Ready, based on traffic ...
- Yahoo VP Sees 'Green Shoots' In Economy
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, August 11, 2009
Could the worst be behind us? Yahoo VP of ad platform strate ...
- Times Square Advertisers Forming Coalition
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
...
- PR And Advertising Face Off At The Social Media Crossroads
Around the Net In Brand Marketing, Thom Forbes - Monday, August 10, 2009
In a story laden with examples, Clifford M. Marks charts the convergen ...
- Plethora of Promos to Crowd The TV Screen
Around the Net In Media, Joan Voight - Monday, August 10, 2009
TV networks and advertisers are quietly testing whether consumers will respond ...
- Newspapers Still Send Consumers To The Store
Research Brief, Jack Loechner - Monday, August 10, 2009
According to early data from MORI Research, announced by the Newspaper Associati ...
- Canoe Swims Back To Port
MediaDailyNews, David Goetzl - Thursday, August 6, 2009
Canoe Ventures could pave the way for interactive advertising campaigns in so ...
- Conde Nast: Big Ad Losses, 9 Edit Jobs Cut
MediaDailyNews, - Wednesday, August 5, 2009
Conde Nast is expecting to lose 5,000 ad pages this year, whi ...
- Franchisees Don't Like What They See In Some Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, August 5, 2009
Franchisees are pushing back against risqué ads produced for Burger King a ...
- Media X: Things That Never Were
MediaDailyNews, Jack Feuer - Tuesday, August 4, 2009
Last year, digital was going to change everything. Right after DVRs chang ...
- ESPN Tees Up Contextual Pop-Up Ads Online
MediaDailyNews, David Goetzl - Tuesday, August 4, 2009
ESPN is set to launch a technology where a Denny's ad f ...
- Brand Spending on WoM Marketing on Fast Track
Research Brief, Jack Loechner - Wednesday, August 5, 2009
According to new research from PQ Media, spending on word-of-mouth marketing ro ...
- Paying For Entertainment More From Consumers' - Not Advertisers' - Pockets
TV Watch, Wayne Friedman - Wednesday, August 5, 2009
The entire media industry is less dependent on advertising - and wi ...
- Onerous Regs For Web Ads Ruled Unconstitutional
PolicyBlog, Wendy Davis - Tuesday, August 4, 2009
"Internet advertising differs significantly from advertising in traditional media." That's according ...
- What Will the Ad Industry Look Like Post-Recession?
Around the Net In Media, Joan Voight - Sunday, August 2, 2009
A fundamentally leaner, meaner advertising and marketing sector will emerge from t ...
- Kelley Blue Book Ads To Use Google-Like Model
Marketing Daily, Karl Greenberg - Friday, July 31, 2009
Sellers pay only for buyers who show interest either through online channe ...
- Belo Revs Sink 25%, Forecasts Better 3Q
MediaDailyNews, Wayne Friedman - Friday, July 31, 2009
Another indication that TV station groups are still having a rough ti ...
- Ads Follow Web Users, And Get More Personal
Around the Net In Brand Marketing, Thom Forbes - Friday, July 31, 2009
...
- Signals That May Lead To Online's Next $25 Billion
Online Media Daily, Laurie Sullivan - Thursday, July 30, 2009
Emotionally dynamic ads that invite consumers to engage with brands through behavior ...
- Time Warner: Upfront Iffy, 2Q Profits Dive 34%
MediaDailyNews, Wayne Friedman - Wednesday, July 29, 2009
Time Warner's cable networks' upfront advertising revenue will probably be down f ...
- Cut-Rate Analysis: Rate Cards vs. Actual Ad Revs
MediaDailyNews, Erik Sass - Wednesday, July 29, 2009
Everyone in the magazine business knows that behind closed doors, many b ...
- Depends On Your Perspective
Research Brief, Jack Loechner - Thursday, July 30, 2009
According to a new LinkedIn Research Network/Harris Poll in June, 2009, ...