- 'Art & Copy' Looks At The Glory Days Of Advertising
Around the Net In Brand Marketing, Thom Forbes - Friday, September 11, 2009
Doug Pray's new movie, "Art & Copy," takes a look at t ...
- TVB Auto Forecast: Grim Local Outlook, Spot Down
MediaDailyNews, David Goetzl - Thursday, September 10, 2009
TNS offered a particularly grim outlook for the local TV business, whi ...
- Doritos Ups The Pot For Super Bowls Ad Contest
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
Frito-Lay is announcing today that it's adding some spice to what alrea ...
- Ad Network Turn Inc. Promotes Demas To CEO
Online Media Daily, - Thursday, September 10, 2009
Online ad network Turn Inc. has named President and Chief Operating Offic ...
- Federated Media Launches New Display Ad Platform
Online Media Daily, Gavin O'Malley - Thursday, September 10, 2009
Supporting its focus on social media, online ad network Federated Media Publishi ...
- Just An Online Minute... Does It Make You Advertising Weak In The Knees?
Just An Online Minute, Kelly Samardak - Wednesday, September 9, 2009
If Advertising Week had a smell, what would it be? If th ...
- Media X: There and Back Again
MediaDailyNews, Jack Feuer - Tuesday, September 8, 2009
One of the creepier benefits of digital technology is that you c ...
- Marketers Buy Into Social Networks and Viral Video
Research Brief, Jack Loechner - Wednesday, September 9, 2009
According to a comScore study of U.S. online display advertising on soci ...
- Goody To Garfield: Advertising Will Survive Your Book
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 8, 2009
Ad Age critic and public radio host Bob Garfield takes apart t ...
- Glenn Beck Loses More Advertisers
MediaDailyNews, - Thursday, September 3, 2009
More advertisers have pulled out of controversial Glenn Beck's show on Fo ...
- Westwood One Reps Weather Channel Radio
MediaDailyNews, Erik Sass - Thursday, September 3, 2009
Westwood One will serve as the exclusive affiliate and advertising sales representati ...
- Nielsen: U.S. Ad Spend Down 15.4% In 2009
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 2, 2009
...
- Nielsen Reports 15% Decline In First Half Ad Spending, Cable Only Medium To Grow
MediaDailyNews, Joe Mandese - Tuesday, September 1, 2009
Ad spending among the U.S. media monitored by the Nielsen Co., declin ...
- Almost 2/3 of Consumer Mail is Advertising
Research Brief, Jack Loechner - Wednesday, September 2, 2009
According to the USPS Household Diary Study, In 2008, U.S. households receiv ...
- ANA Announces Multicultural Ad Finalists
Marketing Daily, - Monday, August 31, 2009
The Association of National Advertisers has announced the finalists for the 20 ...
- Integrate Ads For Effective Brand Awareness
Research Brief, Jack Loechner - Tuesday, September 1, 2009
Research released by Dynamic Logic reveals that ads integrated into the conte ...
- MediaVest: Buyers Can Still Tweak Upfront Deals
Around the Net In Media, Joan Voight - Sunday, August 30, 2009
Marketers sat on their wallets at this year's upfront, pushing networks in ...
- Despite Controversy, Novelty Mag Covers Going Strong
Around the Net In Media, Joan Voight - Sunday, August 30, 2009
Expect more gimmicky ad treatments from magazines in the coming months ...
- TVB: Broadcast Ad Revenues Sink 12.8%
MediaDailyNews, Wayne Friedman - Friday, August 28, 2009
Broadcasting television advertising took another nosedive in 2Q. Total advertising landed ...
- Advertising Week To Induct Hall Of Famers
Marketing Daily, - Thursday, August 27, 2009
The Fruit of the Loom Guys, AOL Running Man, Ronald McDonald, Subway ...
- 2009 Ad Walk of Fame Icons, Slogans Compete
MediaDailyNews, - Thursday, August 27, 2009
America's ad icons and iconic slogans are vying for 2009 induction in ...
- Publicis' Goerlich, Vinson Land At Rentrak: Will Develop New Video Ad Research
MediaDailyNews, Joe Mandese - Thursday, August 27, 2009
Bruce Goerlich, a long-time Madison Avenue media research guru who most recent ...
- Sole Attention: DVR Viewing A Bonanza For Advertisers
MediaDailyNews, Wayne Friedman - Wednesday, August 26, 2009
DVR usage is a lesser activity among multitasking consumer chores than oth ...
- 'Idol' Redo: Univision Launches "¡Viva el Sueño!"
MediaDailyNews, Erik Sass - Wednesday, August 26, 2009
Univision is launching a Spanish-language musical talent competition August 30 loosely model ...
- Drink Up: Cable Alcohol Ads Reaching Teens
MediaDailyNews, Wayne Friedman - Tuesday, August 25, 2009
Are alcohol TV commercials creating a problem for teens? Maybe not a ...
- Why Broadcast Nets Are Piling on Sitcoms for Fall
Around the Net In Media, Joan Voight - Sunday, August 23, 2009
Advertisers and networks are eager for laughs from several new fall comedie ...
- BIA's Kelsey Group: Local Advertisers Going Digital
MediaDailyNews, Erik Sass - Friday, August 21, 2009
The migration of local advertisers from traditional to digital media accelerated ov ...
- Allstate To Use Anti-Theft Message As Marketing Vehicle
MediaDailyNews, David Goetzl - Friday, August 21, 2009
Allstate is linking with a truTV series on a message placement initiativ ...
- ComScore: Online Ads Lift CPG Sales 9%
Online Media Daily, Erik Sass - Thursday, August 20, 2009
Online advertising raises retail sales of consumer packaged goods by 9%, o ...
- Bigger Isn't Necessarily Better When It Comes To Online Ad Formats
Online Media Daily, Joe Mandese - Thursday, August 20, 2009
In most media, advertisers pay more for the biggest, and theoretically mo ...