- What Is A Video Interaction Really Worth?
Video Insider, Alex Rowland - Tuesday, May 11, 2010
There has been a lot of attention paid to online video advertisi ...
- WashPo's TV Division Up 20%, Print Shows Smaller Declines
MediaDailyNews, Erik Sass - Friday, May 7, 2010
The Washington Post Company's flagship newspaper saw total revenue slide 3%, b ...
- Univision, Dish Team For Interactive Ad Deal
MediaDailyNews, David Goetzl - Thursday, May 6, 2010
With a consortium of cable operators looking to launch a similar optio ...
- Location, Location, Location
Research Brief, Jack Loechner - Friday, May 7, 2010
A new report, "Improving Ad Performance Online," by the Online Publishers Associati ...
- Time Warner, Cox Asked To Drop Ad Claims
Around the Net In Media, Fern Siegel - Thursday, May 6, 2010
An advertising watchdog on Tuesday asked Time Warner Cable Inc. and C ...
- Just An Online Minute... Jet Blue Can Take You There, But Brugal Rums Brings Punta Cana To You!
Just An Online Minute, Kelly Samardak - Thursday, May 6, 2010
If you live in a big city like New York or anywhe ...
- CBS Revs Up 12%, Big Ad Momentum On Local Front
MediaDailyNews, Wayne Friedman - Wednesday, May 5, 2010
Like other media companies, CBS showed improved financial numbers in 1Q. Revenue-wis ...
- Online Video Ad Spending Delivering More Value to Agencies
Research Brief, Jack Loechner - Thursday, May 6, 2010
According to the BrightRoll survey of executives and media buyers at advertisi ...
- Study: 'Mobile Intensives' Nearly A Quarter Of Market
Online Media Daily, Mark Walsh - Tuesday, May 4, 2010
More than half of the most active mobile users look at advertisi ...
- Wild Wild Web Needs Some Broadband Regulation
On Media, Diane Mermigas - Monday, May 3, 2010
While no one wants heavy-handed government broadband intervention, several recent developments undersco ...
- Access 360 Buys Arena Networks
MediaDailyNews, Erik Sass - Friday, April 30, 2010
Access 360, a multiplatform media company which targets young adults via onlin ...
- Report: Marketers Limit Behavioral Targeting Due To Privacy Worries
Online Media Daily, Wendy Davis - Sunday, May 2, 2010
Marketers believe that behavioral targeting is effective but are holding back ...
- Advertising is FUNdamental
Data and Targeting Insider, Steve Smith - Friday, April 30, 2010
In case you missed it (and it was remarkably easy to miss ...
- Ohio Attorney General Sides Against Google In Antitrust Lawsuit
Online Media Daily, Wendy Davis - Thursday, April 29, 2010
A search marketer's antitrust lawsuit against Google in Ohio has caught t ...
- Source: Apple To Charge $10 Million For Mobile Ads!
Around the Net In Online Marketing, Gavin O'Malley - Thursday, April 29, 2010
Potentially opening the floodgates for mobile ad budgets, Apple might charge markete ...
- FTC Uses Game Site To 'Ad-ucate' Kids
Marketing Daily, Fern Siegel - Thursday, April 29, 2010
To help kids understand advertising, the Federal Trade Commission is launching ...
- FTC Uses Game Site To 'Ad-ucate' Kids
MediaDailyNews, Fern Siegel - Wednesday, April 28, 2010
To help kids understand advertising, the Federal Trade Commission is launching ...
- AOL Q1 Earnings Disappoint, Sells ICQ
Online Media Daily, Gavin O'Malley - Wednesday, April 28, 2010
Failing to meet Wall Street expectations, AOL on Wednesday said first-quarter earnin ...
- More And More Ads Are Creeping Onto The Hallowed Green
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
Rick Barrack, chief creative officer and a founding partner at design fi ...
- Just An Online Minute... Chris Matthews And Al Gore Help Sustain Media Magazine's Outfront
Just An Online Minute, Kelly Samardak - Wednesday, April 28, 2010
All I could think when I heard that Former Vice/Almost President a ...
- Al Gore Wants To Democratize Television, Leaks 'Crowdsourced TV'
MediaDailyNews, Joe Mandese - Wednesday, April 28, 2010
What if you could flip the mass media power of the ...
- Upfront: Media Buyers Predict Upswing in TV, Digital Ad Spend
MediaDailyNews, Mark Walsh - Tuesday, April 27, 2010
Media buyers and television sales executives Tuesday sounded an upbeat note abo ...
- In A World of Ads, Teaching The Young How To Read Them
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 27, 2010
...
- DirecTV, Dish Jointly Pitch TV Marketers, Agencies
MediaDailyNews, Wayne Friedman - Monday, April 26, 2010
Under an advertising effort called the Advanced Satellite Advertising Platform, DirecTV a ...
- Report: Craigslist Revenue Soars, But Problems Loom
Online Media Daily, Gavin O'Malley - Monday, April 26, 2010
In a forecast sure to make newspaper publishers cringe, Craigslist will genera ...
- Blippy Snafu Sends Advertising Agencies Warning
Online Media Daily, Laurie Sullivan - Tuesday, April 27, 2010
The data security debacle that landed consumer credit card data in Goog ...
- Are You Listening When It's Loud?
Research Brief, Jack Loechner - Monday, April 26, 2010
According to the findings of an Adweek Media/Harris Poll of 2,194 U. ...
- SunChips Uses Contest Winner As TV Ad
Marketing Daily, - Thursday, April 22, 2010
The SunChips snack brand, from PepsiCo's Frito-Lay division, will broadcast the winni ...
- Correction: Borrell Forecasts $57 Billion For Mobile Marketing, Ads In 2014
MediaDailyNews, - Thursday, April 22, 2010
Two articles published in MediaDailyNews referencing a mobile ad forecast from Borre ...
- Hulu To Test Subscription-Based Service
Around the Net In Online Marketing, Gavin O'Malley - Thursday, April 22, 2010
So much for free premium content. Beginning what some analysts see ...