- HP Ad Features Sarah Jessica Parker
Marketing Daily, - Wednesday, April 21, 2010
The next commercial in HP's "PC is Personal Again" advertising campaign wi ...
- Study: Women Want Personalized Ads
Marketing Daily, Aaron Baar - Tuesday, April 20, 2010
It's a question men and marketers have been asking since time immemoria ...
- iShares Urges Advisors To 'Keep Evolving'
Marketing Daily, Tanya Gazdik - Tuesday, April 20, 2010
iShares, a leader in Exchange Traded Funds (ETFs), has launched an integrate ...
- Vehicle Incentives Highest Since 9-11
Marketing Daily, Karl Greenberg - Tuesday, April 20, 2010
Automakers are throwing cash on the hood and consumers are biting. La ...
- Offerpal Adds Display Network
Online Media Daily, - Tuesday, April 20, 2010
Online offers network Offerpal Media has launched a new display ad netwo ...
- Oh Canada, Stands Online For Thee
Online Media Daily, Joe Mandese - Wednesday, April 21, 2010
More than 15 years after the launch of the first online bann ...
- CNN Marries Content, Commercials
Around the Net In Media, Fern Siegel - Monday, April 19, 2010
How will viewers feel about "program placement" in their commercials? On Jo ...
- Just An Online Minute... Scripps Slate Does Not Include "Intestine House With Andrew Zimmern"
Just An Online Minute, Kelly Samardak - Tuesday, April 20, 2010
Last week I attended the Discovery Upfront and it 90% blew ...
- Study: Consumer Influencers Start Catching Up To Advertisers
Online Media Daily, Gavin O'Malley - Tuesday, April 20, 2010
U.S. consumers now generate over 500 billion online impressions on each oth ...
- AOL Adds Ad Desk To The Mix
Online Media Daily, Gavin O'Malley - Monday, April 19, 2010
AOL on Monday debuted the beta version of a new display ...
- Yahoo Names Irving As Chief Product Officer
Online Media Daily, Mark Walsh - Monday, April 19, 2010
Yahoo Monday confirmed hiring ex-Microsoft exec Blake Irving as chief product office ...
- Cinema Hypes Brands
Research Brief, Jack Loechner - Tuesday, April 20, 2010
According to the findings from the "NewMediaMetrics 360 Cross Platform Study" ...
- The Upfront Is Back: Ad Execs Say They're Returning, Will Commit More Than Half Their Total Budgets
MediaDailyNews, Joe Mandese - Monday, April 19, 2010
The upfront is back. That may sound like an oxymoron, but ...
- VivaKi Taps Vindico As Preferred Video Ad Server, Tracker
Online Media Daily, Joe Mandese - Monday, April 19, 2010
Vindico Group, the video ad-serving and tracking division of Broadband Enterprises In ...
- Just An Online Minute... "Up There" Celebrates Hard Labor Artistry And Beer
Just An Online Minute, Kelly Samardak - Friday, April 16, 2010
"We don't care about real artists any more," said Carrot Creative's Mi ...
- Canoe Taps WPP's Broussard To Lead Research, Analytics
MediaDailyNews, Joe Mandese - Thursday, April 15, 2010
In a sign that Canoe Ventures has legs and is looking towa ...
- Study Finds 'Transparency' Impedes Display Ad Growth
Online Media Daily, Joe Mandese - Wednesday, April 14, 2010
A major reason why display continues to lag the growth in paid-sear ...
- Thanks To Web, Old Ads Don't Die Or Fade Away
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 13, 2010
...
- ABC TV Taps Richman As SVP, Prime-Time Sales
MediaDailyNews, Fern Siegel - Monday, April 12, 2010
A former Lifetime executive is now a sales chief for the A ...
- Canoe Ventures Taps Advisory Board
MediaDailyNews, David Goetzl - Monday, April 12, 2010
Canoe Ventures, the 2-year-old initiative from the largest cable operators, has p ...
- Measuring Creative Impact
Online Spin, Joe Marchese - Tuesday, April 13, 2010
In the evolving digital advertising model, the effectiveness of "brand" creative wi ...
- Room For More Ads on Online TV
Research Brief, Jack Loechner - Tuesday, April 13, 2010
According to a recent comScore study or U.S. Online TV viewership, wh ...
- Nike Tiger Ad Fails To Score
MediaDailyNews, Wayne Friedman - Friday, April 9, 2010
If the aim of Nike's new ad featuring Tiger Woods was ...
- Magazine Ad Data Shows Growth
Research Brief, Jack Loechner - Monday, April 12, 2010
According to Publishers Information Bureau (PIB) in the first quarter of 201 ...
- Just An Online Minute... ANDY > Tiger
Just An Online Minute, Kelly Samardak - Thursday, April 8, 2010
Smack dab in spring break tourist central, on probably the most beauteo ...
- TBWA Wins Andy's Grandy
MediaDailyNews, - Thursday, April 8, 2010
The 2010 International ANDY Awards announces its winners for most outstanding creati ...
- Watchdogs Ask FTC To Probe 'Behavioral Targeting On Steroids'
Online Media Daily, Wendy Davis - Thursday, April 8, 2010
A coalition of advocacy organizations led by the Center for Digital Democra ...
- People Turn-Offs in Brand Advertising
Research Brief, Jack Loechner - Thursday, April 8, 2010
35% of Americans say that they have chosen not to purchase ...
- Yahoo Readies Launch Of iPad Advertising Model
Online Media Daily, Laurie Sullivan - Tuesday, April 6, 2010
Inspired by video game development, Yahoo has been working on a n ...
- Global Ad Outlook Improves:Internet, Especially Search, Is Main Engine
Online Media Daily, Joe Mandese - Wednesday, April 7, 2010
Online ad spending continues to be the bright spot, and the ma ...