The 2010 International ANDY Awards announced its winners Wednesday night for most outstanding creative work. The Grandy -- the ANDY's top honor and Best in Show, for which the winner also receives
$50,000 -- was awarded to TBWAChiatDay Los Angeles in the category "Earned Media," a brand new category, for its integrated campaign "Replay" for Gatorade. "Replay" originated as an online,
five-webisode documentary last spring and was spun out into a series on Fox Sports and larger event-driven campaign.
Other big winners: JWT, with a total of 6 awards (2 in New York, 1 each in
London, Milan, Shanghai and Santiago); Leo Burnett, with a total of 6 awards (2 in the UK, 2 in Chicago and one each for Toronto and Lisbon: Euro RSCG, with 5 awards (3 for BETC Euro RSCG in Paris and
2 for New York); TBWA, winning 1 in Los Angeles and 2 in Johannesburg, plus receiving the coveted GRANDY for a total of 4; DDB, taking home 3 awards, for Stockholm, London and Sao Paulo.
advertisement
advertisement