- Brand Info Online Attracts Consumers to Act
Research Brief, Jack Loechner - Tuesday, April 6, 2010
According to the second year of an Opinion Research Corporation consumer preferen ...
- Study: Online TV Viewers Willing To Watch More Ads
Online Media Daily, Gavin O'Malley - Thursday, April 1, 2010
Online TV viewers are willing to watch nearly twice as much advertisi ...
- Radio Poised for Slow, Steady Growth
Research Brief, Jack Loechner - Friday, April 2, 2010
According to the BIA/Kelsey Investing In Radio Market Report, 2009 closed wi ...
- Brands: Better Response In Digital Articles vs. Online Ads
MediaDailyNews, Wayne Friedman - Tuesday, March 30, 2010
Users are responding more positively where brand-names are mentioned in articles, ...
- US Airways Adds Ads To Boarding Pass
Marketing Daily, - Monday, March 29, 2010
There are five spots for ads on the boarding pass, including ...
- Greystripe Launching iFlash Ad Format For iPad
Online Media Daily, Mark Walsh - Tuesday, March 30, 2010
It looks like Flash is coming to the iPad after all. Mobi ...
- Display Ads Viewed Longer on Digital Magazines
Research Brief, Jack Loechner - Tuesday, March 30, 2010
According to a new survey called "The Case of Advertising in Interacti ...
- Ebert Plans New TV Show
Around the Net In Media, Fern Siegel - Sunday, March 28, 2010
Roger Ebert says he and his wife are going ahead with pla ...
- Agencies Test Industry's New 'You Are Being Targeted' Icon
Online Media Daily, Wendy Davis - Friday, March 26, 2010
As part of an industry-wide campaign to discourage new privacy laws, onli ...
- Station Sites Roll Out Hover Ads: Will They Expand Impressions, Sales?
Online Media Daily, Joe Mandese - Monday, March 29, 2010
In what it claims to be a breakthrough new online advertising forma ...
- AB InBev's Marketing Splurge Defies Industry Pundits
Around the Net In Brand Marketing, Thom Forbes - Friday, March 26, 2010
Many an observer felt that Anheuser Busch's marketing faced a sharp a ...
- Video Dominates Rich Media Tactics for Online and Direct Marketing Professionals
Research Brief, Jack Loechner - Friday, March 26, 2010
According to the Unica State of Marketing 2010 study, video is t ...
- Top 10 Takeaways from ARF's Annual Convention
Online Spin, Dave Morgan - Thursday, March 25, 2010
I spent several days this week at the Advertising Research Foundation's 56 ...
- Dish Says DirecTV Doesn't Tell The 'Truth'
MediaDailyNews, Wayne Friedman - Tuesday, March 23, 2010
Satellite TV advertising wars --- and lawsuits -- between DirecTV and Di ...
- Rumors: News Corp. Ready To Sell FAN
Online Media Daily, Gavin O'Malley - Wednesday, March 24, 2010
Rumors are swirling that News Corp. is ready to unload its onli ...
- Forceful, Soothing or Persuasive Voice: Which to Pick For Ad?
Research Brief, Jack Loechner - Wednesday, March 24, 2010
According to a new Adweek Media/ Harris Poll by Harris Interactive, 4 ...
- RTB Platforms: Lessons From Wall Street?
Online Media Daily, Kent Wakeford - Tuesday, March 23, 2010
Real-time-bidding platforms are the buzz in the digital advertising space, heralded ...
- Just An Online Minute... Embracing The Irish Spirit And Spirits At O'MMA Global
Just An Online Minute, Kelly Samardak - Monday, March 22, 2010
Last week I traveled with the MediaPost events team (sales, marketing, IT. ...
- Charter Gears Up To Expand EBIF Technology, Enable Interactive Advertising
MediaDailyNews, David Goetzl - Friday, March 19, 2010
Charter Communications, the fourth-largest cable operator, is gearing up for wide deployme ...
- Tougher Than Ever For TV Ads To Get That Viral 'Spice'
TV Watch, Wayne Friedman - Monday, March 22, 2010
Up until recently, only the Super Bowl has been the big sta ...
- Few TV Ads Are Viral Hits
Around the Net In Media, Fern Siegel - Friday, March 19, 2010
The Holy Grail for many marketers is having their big-budget TV sp ...
- App Stores, And Revenues, Continue To Rise
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, March 17, 2010
While many consumers would be hard-pressed to define an 'app,' the litt ...
- Brand-Name Sites Gain Recognition, No Overall Ad Value
Online Media Daily, Gavin O'Malley - Tuesday, March 16, 2010
It's no secret that brand-name publishers use their established positions to rationali ...
- Supply & Demand: Bradford Bolts Yahoo For Content Farmer
Online Media Daily, Joe Mandese - Tuesday, March 16, 2010
Joanne Bradford, who has led advertising sales for two of the Internet ...
- Bathroom TV Breaks? Too Much To Do During TV Viewing
TV Watch, Wayne Friedman - Monday, March 15, 2010
Now, in a more time-shifted and more-digital TV world, we're adding mo ...
- Just An Online Minute... South By South What?
Just An Online Minute, Kelly Samardak - Friday, March 12, 2010
Next week I'm heading to San Francisco with the bloody-knuckled, sweaty-browed ( ...
- The Power of Integration
MediaDailyNews, Steph Sebbag - Thursday, March 11, 2010
In a world saturated with advertising and marketing messages, it is critic ...
- Nickelodeon Enjoys Price Gains, Debuts New Teen Shows
MediaDailyNews, Wayne Friedman - Thursday, March 11, 2010
Dominant kids' TV network group Nickelodeon is witnessing major pricing gains ...
- Fox Networks, BlackArrow Team For VOD Ad Trial
MediaDailyNews, David Goetzl - Wednesday, March 10, 2010
Fox Cable Networks is testing a system that allows real-time switching ...
- YouTube Rolls Out Mobile Ads
MediaDailyNews, - Wednesday, March 10, 2010
YouTube has begun a broad rollout of advertising to its mobile si ...