- Tying In-Text Ads To Search And Branding Pays Dividends
Online Media Daily, Laurie Sullivan - Thursday, March 11, 2010
Searching on keywords or clicking on hyperlinked words has become the mo ...
- Game On: IGN Revamps Home Page Ad Formats, Scraps Lederboards
Online Media Daily, Joe Mandese - Wednesday, March 10, 2010
In an ambitious move to improve both its user experience and t ...
- CRE Report Shows Potential Of Set-Top-Box Data, Calls For Industry Collaboration
MediaDailyNews, David Goetzl - Monday, March 8, 2010
The advertising industry has a potential gold supply in front of i ...
- 3 Ad Pros Launch Workshop
MediaDailyNews, - Friday, March 5, 2010
Three established creatives -- Arthur Bijur, Pat Stern and David McNamara ha ...
- WPP: 2009 Tough, Stable '10 Expected
MediaDailyNews, David Goetzl - Friday, March 5, 2010
After a difficult 2009, WPP is predicting that organic growth will ...
- NCC Media: New Name, Expands Audience Reach
MediaDailyNews, Wayne Friedman - Friday, March 5, 2010
National Cable Communications, which is co-owned by the three of the b ...
- Rubicon Project Goes Mobile
Online Media Daily, - Monday, March 8, 2010
The Rubicon Project is bringing its ad optimization platform to mobile phone ...
- People Are Curvaceous Souls
Marketing Daily, Bob Deutsch - Tuesday, March 2, 2010
Supplant the purchase funnel with the idea of The Yellow Brick Roa ...
- Omnicom Launches Retail 3
MediaDailyNews, David Goetzl - Monday, March 1, 2010
With many consumers still having to cut back on spending, Omnicom ...
- 4As: Blogging As Entertainment, Benchmarks To Change For Local TV
MediaDailyNews, Wayne Friedman - Monday, March 1, 2010
San Francisco, Calif. -- Media discussions at the American Association of Advertisi ...
- No One WANTS To Watch Your Advertising
Online Spin, Joe Marchese - Tuesday, March 2, 2010
People tolerate advertising because they get something out of it, period. ...
- 'NYT,' 'WSJ' Battle For Luxury Advertisers
Around the Net In Media, Fern Siegel - Sunday, February 28, 2010
How much of a threat does The Wall Street Journal's New Yo ...
- Obit: Ad Industry Journalist, Executive Andrew Jaffe, Dead At 71
MediaDailyNews, Joe Mandese - Monday, March 1, 2010
Long-time ad industry journalist, executive and consultant Andrew Jaffe died Friday. ...
- Soon it'll be a 50-50 digital media world. But much is still wrong.
Show Daily, Wayne Friedman - Monday, March 1, 2010
Digital data is growing â€" but a lot of it is doesn ...
- The 4A's media conference is no mash up.
Show Daily, Wayne Friedman - Monday, March 1, 2010
“This event can’t be a ‘mash-up’,†says Nancy Hill, president and C ...
- Transformation -- advertising transformation -- starts with everyone in the house
Show Daily, Wayne Friedman - Monday, March 1, 2010
Transforming the advertising business? Someone better come up with some answers. ...
- 10 Marketing Ideas That Changed Everything
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
Every now and then, a marketing idea comes along that not on ...
- Diageo Ready To Spend Again; Says Promotions Have Hit Bottom
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
After 18 months of reduced advertising expenditures and discounting, the president ...
- 4As Bringing Groups Together To Revamp Ad Industry
Around the Net In Brand Marketing, Thom Forbes - Friday, February 26, 2010
...
- Snippets On TV Ad Budgets and Digital Buys
Research Brief, Jack Loechner - Friday, February 26, 2010
A joint ANA and Forrester Research survey of more than 100 nation ...
- Rothenberg: 'Forces Out To Destroy Interactive Advertising'
Online Media Daily, Laurie Sullivan - Wednesday, February 24, 2010
There are efforts underway to regulate online behavioral advertising. Proposals making the ...
- Interactive, VOD Ads On Rise
Around the Net In Media, Fern Siegel - Wednesday, February 24, 2010
In 2010, three key areas will start to show critical momentum: interacti ...
- WildTangent Gives Brands Ad Platform To Reward Gamers
Online Media Daily, Laurie Sullivan - Tuesday, February 23, 2010
WildTangent introduced an advertising platform Tuesday giving marketers a way to rewa ...
- Google Moves DoubleClick Into Next Generation Of Display Ad-Serving
Online Media Daily, Laurie Sullivan - Monday, February 22, 2010
The advertising display industry continues to go through massive change in ter ...
- Just An Online Minute... Guvera Launches Brand Supported Free Music Site With Alice Cooper And The Bravery
Just An Online Minute, Kelly Samardak - Friday, February 19, 2010
Last night Guvera threw a party just for me - with music ...
- Just An Online Minute... Who Knew Rum Was The Young Urban Perfectionist's Drink?
Just An Online Minute, Kelly Samardak - Thursday, February 18, 2010
I do like piña coladas, but I am not into getting caug ...
- Online Video Gets Ad Exchange
Around the Net In Media, Fern Siegel - Tuesday, February 16, 2010
Ad exchanges are coming to the more complex and fractured world ...
- Media Helps Combat Child Obesity
Around the Net In Media, Fern Siegel - Monday, February 15, 2010
Food marketing is likely to get renewed attention in Washington over t ...
- TidalTV Raising More Capital, Comcast Invests
MediaDailyNews, David Goetzl - Tuesday, February 16, 2010
Baltimore-based TidalTV, which is looking to expand further into addressable TV advertisin ...
- Site Specific: Nielsen, ANA Test New Individual TV Ratings
MediaDailyNews, Wayne Friedman - Thursday, February 11, 2010
Marketers requesting more specific TV commercial ratings may have their wish grante ...