• by Joe Mandese  @mp_joemandese, March 1, 2010

Long-time ad industry journalist, executive and consultant Andrew Jaffe died Friday. He was 71.

Jaffe, who is best known as editorial director of Adweek magazine and head of the CLIO Awards, most recently ran his own consulting firm, Compass Consulting, and some of his last projects included initiatives for MediaPost.

"Andrew Jaffe combines the knowledge of an insider with the dispassionate perception of an outsider," WPP Chairman-CEO Martin Sorrell said of Jaffe's influential book about the ad industry, "Casting for Big Ideas."

"Without a doubt he was the most demanding boss I ever had," recalled Jim Osterman, a columnist for the Atlanta Journal-Constitution and a freelance journalist working in Atlanta, where he was mentored when Jaffe was Adweek's bureau chief their during the 1980s.

"It took me a couple of years to realize he wasn't pushing me too hard. He was hell bent on pulling the best possible work out of me. He graded his performance on how we grew as journalists. The last time we talked he was still grilling me about what I was doing, and what I should be doing to build my career."