more to convince them to pay another one or two dollars a bottle," Schwartz says. "The level of promotions has bottomed out." One target consumer will be middle-aged women, who reportedly account for
62% of vodka purchases made in stores. Diageo will run advertising and promotions in food and lifestyle Web sites such as NBC Universal Inc.'s "Today" show.
Andrew Cleary also reports that the distiller is launching an iPhone app that allows users to scan the barcode of a bottle of Smirnoff or Tanqueray gin and be shown cocktail recipes based on that liquor.