- Ad Cos. Hit With Racial Discrimination Suit
Around the Net In Media, Fern Siegel - Thursday, February 11, 2010
Cyrus Mehri, a civil-rights lawyer, he is filing charges against ad compani ...
- Doritos Spot Wins Hulu AdZone
Online Media Daily, - Wednesday, February 10, 2010
Doritos' "House Rules" ad was the best-liked and Mars' Snickers ad featuri ...
- Aegis' Scordato Jumps To T3
MediaDailyNews, - Wednesday, February 10, 2010
Adrienne Scordato, vice president-director of coprorate communications at Aegis Media North Ameri ...
- Doritos Spot Sets Record, Most-Watched Ever
MediaDailyNews, Wayne Friedman - Tuesday, February 9, 2010
This past Super Bowl was the most-watched TV show of all ti ...
- What's Black And Yellow And A Wee Bit Smaller?
MediaDailyNews, Joe Mandese - Wednesday, February 10, 2010
The answer? The Yellow Pages. At least, that 's what Yell, ...
- Lindstrom: Brands Should Strive For Imperfection
Around the Net In Brand Marketing, Thom Forbes - Tuesday, February 9, 2010
Buyology author Martin Lindstrom says its time to rethink t ...
- Most Meaningful: Snickers. Least: GoDaddy
Marketing Daily, Karl Greenberg - Monday, February 8, 2010
According to Andrew Graff, CEO of Allen & Gerritsen, "The ads th ...
- All Advertising Is Based On Engagement
Online Spin, Joe Marchese - Tuesday, February 9, 2010
I don't think one can argue that all advertising is based ...
- Granny-Bashing Sweet For Snickers Super Bowl Spot
Around the Net In Brand Marketing, Thom Forbes - Monday, February 8, 2010
Everybody and her grandmother were weighing in on their favorite Super Bo ...
- Worst Super Bowl Party? Letterman Joins Leno For Comedy Promo
MediaDailyNews, Wayne Friedman - Monday, February 8, 2010
The biggest Super Bowl TV commercial surprise didn't come from its payi ...
- The Scrap Over Advocacy Ads
Online Spin, Kendall Allen - Monday, February 8, 2010
The Super Bowl frees us up to shamelessly marvel at bigness. Spor ...
- Will Google's Super Bowl Ad Backfire?
PolicyBlog, Wendy Davis - Monday, February 8, 2010
For years consumer advocates have warned that Google poses a threat ...
- The Super Bowl's Top 10 Animal Spokespeople
Around the Net In Brand Marketing, Thom Forbes - Friday, February 5, 2010
As Anheuser-Busch quickly rediscovered when it hinted that its Clydesdales might st ...
- Study: Mobile Campaigns More Effective (But Still Present Buying Difficulties)
Online Media Daily, Mark Walsh - Thursday, February 4, 2010
Mobile video is still emerging but shows strength in boosting brand favorabilit ...
- The Skinny On Pool's First Dip: Users Want To Pick Their Own Pre-Roll
Online Media Daily, Joe Mandese - Thursday, February 4, 2010
After 16 months of testing, more than 230,000 hours of analysis a ...
- CBS Outdoor Brings 3D To Grand Central
MediaDailyNews, Erik Sass - Tuesday, February 2, 2010
One of New York's oldest landmarks is getting a futuristic spin courte ...
- Valentine's Day PPC Optimization Tips
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 2, 2010
Tina Kelleher writes that it's not too late to optimize Web sit ...
- 'Chicago Tribune' Trims Newspaper, Impacts Ads, Edit
MediaDailyNews, Erik Sass - Monday, February 1, 2010
The Chicago Tribune will trim an inch from the width of i ...
- 'WSJ' Savvy: Targets NYC News, Advertisers
Around the Net In Media, Fern Siegel - Sunday, January 31, 2010
"A brilliant move" is what Mort Zuckerman, the publisher of The Dai ...
- Bargain Hunters Start With Newspaper and Magazine Ads
Research Brief, Jack Loechner - Monday, February 1, 2010
According to a recent Adweek Media/ Harris Poll, 23% of adult America ...
- Study: TV Beats Radio, Web For Ad Recall
MediaDailyNews, David Goetzl - Thursday, January 28, 2010
Canada's equivalent to the Television Bureau of Advertising released data Thursday fr ...
- Davos: Interpublic Sees Clients Invest In Brands Again
Around the Net In Media, Fern Siegel - Thursday, January 28, 2010
Clients of advertising firm Interpublic Group of Companies are investing again, noti ...
- Super Bowl Fans Relish Ads As Much As Big Game
MediaDailyNews, Wayne Friedman - Wednesday, January 27, 2010
Good news for Super Bowl marketers in 2010: More people intend ...
- TVB Promotes Abby Auerbach To EVP, CMO
MediaDailyNews, David Goetzl - Tuesday, January 26, 2010
Abby Auerbach, who has spearheaded the Television Bureau of Advertising's development ...
- TV Advocacy Commercials? Give Them All Equal Weight, If You Can
TV Watch, Wayne Friedman - Wednesday, January 27, 2010
CBS might have had better timing for its decision to ease restrictio ...
- CLIO Taking Entries Through Feb. 12
Marketing Daily, - Monday, January 25, 2010
The CLIO Awards international advertising and design competition has extended its deadli ...
- TNS, KMR Change Name To Kantar Media
MediaDailyNews, Wayne Friedman - Monday, January 25, 2010
TNS Media and KMR Group are changing their name to Kantar Medi ...
- Online Panel Gives Mercedes Green Light On SLS TV Spot
Around the Net In Brand Marketing, Thom Forbes - Monday, January 25, 2010
Mercedes-Benz USA recently asked a year-old online owners panel to give thum ...
- Want To Dodge Barrage Of Corporately Funded Political Ads? Press This Little Button
TV Watch, Wayne Friedman - Monday, January 25, 2010
Corporately backed advertising for political issues and candidates will seemingly now r ...
- Despite Slowdowns, Canoe Plans Staff Increases
MediaDailyNews, David Goetzl - Wednesday, January 20, 2010
Despite a failure to launch its initial product and a delay ...