"An overwhelming number - 85% [of consumers] - said they would prefer to receive a compact format directory rather than a standard A4 size," Yell claimed, citing consumer research that the digest-size directories were easier to read than traditional formats.
Yell said it would roll the new format out beginning at the end of June, and said it would include other graphic modifications, including a new "local listings" feature making it easier for consumers to find a business in their desired location.
The new compact format also incorporates a font specially-selected to enhance the smaller directory's readability.
The overall number of pages in each edition will remain similar to the traditional A4 format, but its reduced height and width means it will be small enough to fit through standard size mail boxes at households and businesses.
Another key benefit of the new Yellow Pages format will be its green impact. While Yellow Pages directories already contain on average 54% recycled fiber content with the virgin pulp comprising the rest of the directory sourced from sustainably managed forests, Yell noted that the new, smaller size publications will utilize even less natural resources to produce and distribute.