- Performics, Zenith, Moxie Create Partnership
Online Media Daily, Laurie Sullivan - Wednesday, January 20, 2010
Performics and Zenith will combine search offerings with social marketing company Mox ...
- Odds On: Even If Google Leaves China, Expect AdSense Et Al To Stay
Online Media Daily, Laurie Sullivan - Wednesday, January 20, 2010
Google Advertising could remain in China even if google.cn exits. Piper Jaffr ...
- How Google's Speeding Things Up Could Affect You
SearchBlog, Laurie Sullivan - Wednesday, January 20, 2010
Google's need for speed could begin to influence the transition to t ...
- Smart Car Offering National Lease Program
Marketing Daily, Karl Greenberg - Monday, January 18, 2010
A spokesperson says that Smart is looking at national marketing programs ...
- FSI Couponing At Record Level
Research Brief, Jack Loechner - Tuesday, January 19, 2010
According to Marx Promotion Intelligence, a division of TNS, free standing inse ...
- Beyonce To Reappear In Nintendo Ads
Marketing Daily, - Thursday, January 14, 2010
Pop artist Beyonce will again appear in advertisements touting Nintendo's DSi gami ...
- Clear Channel Bows Contextual Radio Ads
MediaDailyNews, Erik Sass - Thursday, January 14, 2010
Broadcast radio is getting contextual advertising placements courtesy of Clear Channel Radi ...
- Yahoo Names Former Ernst & Young Exec To Board
Online Media Daily, - Thursday, January 14, 2010
Sue James, a 35-year veteran of Ernst & Young has joined Yahoo ...
- 2009 Top TV Ads
Research Brief, Jack Loechner - Friday, January 15, 2010
Ace Metrix, announcing the Ace Score top scoring television advertisements for 200 ...
- Just An Online Minute... Dust Off That Straight Jacket, You're Entering The Ad Asylum!
Just An Online Minute, Kelly Samardak - Thursday, January 14, 2010
Everyone has had a day, or a week, or a month ...
- Interactive Ads Pay Off For Cablevision
MediaDailyNews, David Goetzl - Tuesday, January 12, 2010
Cablevision boasts that its fledgling interactive advertising platform is producing results wi ...
- Patricia Martin Scholarship Begun For Young Pros, Students
MediaDailyNews, - Tuesday, January 12, 2010
Helen Lavelle, former chair of the American Advertising Federation's Council of Governo ...
- Neil: Renault's 'Drive the Change' Film Too Self-Leftous
Around the Net In Brand Marketing, Thom Forbes - Tuesday, January 12, 2010
Ad critic and car guy Dan Neil says the two-minute short "epitomize ...
- How To Ruin A Great (Ad) Look
Marketing Daily, Judy Franks - Tuesday, January 12, 2010
Now, more than ever, when the choices are abundant, we must careful ...
- More Targeted Ad Dollars Less Profitable
Research Brief, Jack Loechner - Tuesday, January 12, 2010
According to a new study from the MIT Sloan School of Managemen ...
- TVB ePort Passed Half-Billion Mark
MediaDailyNews, Wayne Friedman - Thursday, January 7, 2010
Local TV station electronic transactions, known as ePort, have passed the half-billi ...
- Apple Gets Quattro, Mobile Ad Co.
Around the Net In Media, Fern Siegel - Wednesday, January 6, 2010
Apple Inc has acquired Quattro Wireless in order to ramp up i ...
- AAF Announces Hall Of Fame Inductees
Marketing Daily, - Wednesday, January 6, 2010
The American Advertising Federation has announced the eight ad industry pioneers w ...
- Chrysler Chooses Agencies For Its 4 Brands
Marketing Daily, - Wednesday, January 6, 2010
Chrysler Group has moved assigned four agencies as AOR for its fo ...
- 8 Leaders Inducted Into Ad Hall of Fame
MediaDailyNews, - Wednesday, January 6, 2010
Eight industry pioneers will be inducted into the Advertising Hall of Fa ...
- Majority of Comcast Set-Top Boxes EBIF-Enabled, CEO Says
MediaDailyNews, David Goetzl - Wednesday, January 6, 2010
Comcast now has installed EBIF technology in 13 million set-top boxes, ...
- BlackBerry's Turn To Enlist Endorser-in-Chief?
MoBlog, Mark Walsh - Thursday, January 7, 2010
Now's the chance for BlackBerry-maker Research in Motion to seize the spotlig ...
- gWallet Launches Video-Powered Social Offers
Online Media Daily, Mark Walsh - Wednesday, January 6, 2010
Online offers company gWallet last month introduced video ads on behalf ...
- KFC Pays Indiana Cities For 'Fiery' Ad Space On Hydrants
Around the Net In Brand Marketing, Thom Forbes - Wednesday, January 6, 2010
...
- Branded Media 2010: Q&A with Sir Martin Sorrell
Around the Net In Media, Fern Siegel - Tuesday, January 5, 2010
As Chairman-CEO of WPP Group, Sir Martin Sorrell is one of t ...
- Judge Lifts Some Tobacco Ad Bans
MediaDailyNews, - Tuesday, January 5, 2010
A federal judge on Tuesday threw out a ban that barred tobac ...
- Clear Channel Outdoor Sells Taxi Biz To VeriFone
MediaDailyNews, Erik Sass - Monday, January 4, 2010
In a major move toward consolidation of taxi-based media in New Yo ...
- Advertisers, Marketers Wise To Target Techfluentials
MediaDailyNews, Aaron Baar - Saturday, January 2, 2010
Technology and electronics marketers may want to begin 2010 targeting a sma ...
- Seed Money
OMMA Magazine, Douglas Quenqua - Monday, March 1, 2010
The social media economy is booming, turning virtual currency into real coi ...