• by Jack Loechner , Staff Writer @mp_research, January 15, 2010

Ace Metrix, announcing the Ace Score top scoring television advertisements for 2009, with the best creative effectiveness, reports that the ad for Rubbermaid Easy Find Lids food storage containers was the 2009 overall highest scoring ad, scoring a 649 in watchability and 761 in persuasion, out of a possible 950.  The Rubbermaid ad was also the highest scoring ad in the consumer products category.

HP swept the top four out of five spots in the Top 10 Creative and AT&T scored second in the quarter with an ad featuring a trailer from the hit movie "Avatar" playing on an LG projector phone.

The Rubbermaid ad features the dichotomy of two women and their food storage cabinets. The ad also features a call to action, driving consumers to www.easyfindlids.com for coupons and mentions the newest in the line of containers in the Easy Find Lids family, Rubbermaid Lock-its.

Steve Goldman, co-founder and CEO of Ace Metrix, says "Consumers clearly connected with the Rubbermaid creative treatment. The combination of a simple message, a clear call to action and a differentiating product offering all helped this ad stand out from others and resulted in an outstanding Ace Score."

Steve Pawl, vice president of marketing for Rubbermaid, said "We were excited that our... spot was named top ad of the year... both the product offering and the advertisement... were the result of understanding our consumers' frustrations.... we are especially pleased that the spot resonated so well with our audience... "

2009 Top Ace Score Ads by Category
Category	Ace Score	Advertiser	Ad
Overall	717	Rubbermaid	"Neat. Not."
Women	704	Masco Corp.	Delta Faucets "Messy Hands"
Men	717	Rubbermaid	"Neat. Not."
Automobile	612	Mercedes-Benz	"The Most Advanced Automobile"
Restaurants	634	Yum Brands	Taco Bell "People Sing Pina Colada"
Technology	679	HP	TouchSmart "At Your Fingertips"
TV & Appliances	704	Masco Corp	Delta Faucets "Messy Hands"
Consumer Products	717	Rubbermaid	"Neat. Not."
Beverages	660	Coca-Cola	Diet Coke "Bottles In Recycle Bin"
Source: Ace Metrix, January 2010

The "Hands" television ad for Delta Faucets delivered the highest 2009 television advertising Ace Score for the women and TV & Appliances categories.

Susan Fisher, Delta brand director, said "...our goal was to create a break through, memorable ad that would clearly demonstrate how Touch2O Technology delights consumers by offering a simple and intuitive solution... we've seen big results in online buzz, Web site traffic and sales... "

HP nabbed four out of five top spots in the Ace Score Q4 Quarterly Top 10 Creative, which ranks all ads breaking between Oct. 1, 2009 and Dec. 31, 2009. The top ad for the quarter features a rapid montage of visually arresting touch screens, scrolling through applications and other computer functions.

Chris Sutter, director Marketing Communications in the Personal Systems Group at HP "... winning the annual Tech category... (is a) great acknowledgement for HP, especially because so many great ads traditionally break in the fourth quarter... " said.

AT&T scored second in the quarter with an ad featuring a trailer from the hit movie "Avatar" playing on a LG projector phone.

The Ace Score Quarterly Creative Top 10 for the quarter ending December 31, 2009
Ace Score	Brand	Ad
644	HP	HP TouchSmart PC: Patty Cake
643	AT&T/LG	Man Shows Avatar On His LG Projector Phone
641	HP	HP Photosmart Premium with TouchSmart Web Printer: "Sense of Touch is Also a Sense of Direction"
634	HP	HP TouchSmart PC & Photosmart Premium with TouchSmart Web Printer: Disney "Christmas Carol" Co-op
634	HP	HP Photosmart All-in-One Printer "Noel Kyle Reviews the Photosmart Premium"
630	McCormick & co.	McCormick Seasonings "Your Next Dish has Holiday Meals Covered"
628	AT&T	AT&T Wireless "On the Web While on Call"
628	Campbell Soup Co.	Swanson Broth "Turkey Runs from Imitation Broth"
625	Osi Resteraunt Partners	Outback Steakhouse "Free Bloomin' Onions for Veterans"
625	AT&T	AT&T U-verse Cable "Cowboy Comes Out of Cable"
Source: Ace Metrix, January 2010

For additional information from AceMetrix, please visit here; Or, to view the winning ads, go here.