Helen Lavelle, former chair of the American Advertising Federation's Council of Governors and current Eastern region vice chair, has created an e-commerce Web site, www.theroadsofireland.com, to help
fund a scholarship in the name of Patricia Martin, one of the first female chairs of the AAF and Lavelle's mentor. Proceeds from her artwork, which can be purchased at www.theroadsofireland.com, will
fund the annual Patricia Martin Scholarship. The AAF will nominate deserving recipients.
