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Davos: Interpublic Sees Clients Invest In Brands Again

  • Reuters, Thursday, January 28, 2010 10:12 AM
Clients of advertising firm Interpublic Group of Companies are investing again, noting a recovery in the sector. "Anecdotally, there is no question that clients are starting to focus on 2010 and to invest in their brands, says executive Michael Roth.

The advertising company is home to wDraftFCB and McCann-Erickson. General Motors is one of its major clients, and Roth said it was encouraging that GM had come through bankruptcy and was preparing for growth again.

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