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'WSJ' Savvy: Targets NYC News, Advertisers

  • Forbes, Sunday, January 31, 2010 11:51 PM
"A brilliant move" is what Mort Zuckerman, the publisher of The Daily News calls The Wall Street Journal upcoming NYC metro section. And while the Murdoch-owned paper is aiming at The New York Times, which has lost some local news coverage. He's not referring to losing editorial circulation, however.

"Frankly, it's not the readers I'm worried about, it's the advertisers" says Zuckerman. Others who may have cause for concern: Newsday, the New York Observer, Time Out New York, New York Magazine and even Murdoch's own New York Post. "Everybody's going to be affected because there's a finite amount of advertising in print these days."

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