• Microsoft Advertising, Tuesday, February 2, 2010 4:31 PM

Tina Kelleher writes that it's not too late to optimize Web sites to take advantage of paid search ads targeted at Valentine's Day. She taps into the National Retail Federation survey on what people plan to give on Valentine's Day to provide tips.

For example, couples plan to spend less this year on their significant other, about 6% less, for an average of $63.34. The average person plans to spend 13% more, about $5.37 on their friends, compared with last year. The post predicts total holiday spend, and suggests tweaking your adCenter campaign to take advantage of the last few days before the holiday.

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