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Ad Cos. Hit With Racial Discrimination Suit

  • Ad Age, Thursday, February 11, 2010 12:10 AM
Cyrus Mehri, a civil-rights lawyer, he is filing charges against ad companies with the U.S. Equal Employment Opportunity Commission.The EEOC will investigate the charges of discrimination against agencies where the plaintiffs have been employed or applied for jobs. All filings are confidential. Mehri would not disclose the number of individuals, their identities or accused companies.

Mehri, who specializes in class-action suits, sees two potential outcomes: a class-action suit or settlements between the agencies and individuals. "It's a very difficult thing to do, because bias is hard to prove," said Hadji Williams, author of "Knock the Hustle." "[The ad industry] is an at-will industry. It doesn't have unions or hiring codes or contract bidding processes that they have to adhere by."

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