- TV Behavioral Targeting Platform Simulmedia Taps Artificial Intelligence Developer
MediaDailyNews, Joe Mandese - Thursday, January 13, 2011
Simulmedia, the "targeted advertising television company" founded by online behavioral targeting pione ...
- Arbitron Kicks Up OOH TV Projects
MediaDailyNews, David Goetzl - Wednesday, January 12, 2011
Arbitron wants to ramp up its business measuring out-of-home TV viewing ...
- The Future Looks Good -- But What Does It Really Look Like?
Online Spin, Cory Treffiletti - Wednesday, January 12, 2011
Wow! Every day I read through my Twitter feed and see anoth ...
- The Challenge Of Engaging Online Advertising
Marketing Daily - Top of the News, Thom Forbes - Monday, January 10, 2011
If you've not looked at the 30-minute video in which
Chr ... - NBC Taps Lavigne-Delville For Ad Strategy
MediaDailyNews, David Goetzl - Thursday, January 6, 2011
NBC Universal has tapped a new research executive to help gin ...
- Top 10 Ace Metrix Ads
Marketing Daily, - Wednesday, January 5, 2011
RankBrand/ProductAd 1Samsung 3D LED TV "Wonder-full" 2 Procter & Gamble's Dawn "Wa ...
- Geico Tops Radio Ad Charts in 2010
MediaDailyNews, Erik Sass - Tuesday, January 4, 2011
It wasn't just your imagination: Geico was the biggest radio advertiser ...
- Stipp Joins Advertising Research Foundation
MediaDailyNews, David Goetzl - Tuesday, January 4, 2011
Longtime NBC Universal executive Horst Stipp, who worked on cross-platform and product-placeme ...
- 'Long Tail' Advertisers Are Back, U.S. Ad Expansion Reaches '03 Levels
MediaDailyNews, Joe Mandese - Tuesday, January 4, 2011
Ad spending in the media tracked by Kantar Media expanded 8.7% duri ...
- Global Ad Agencies Upbeat About Future
MediaDailyNews, Erik Sass - Monday, January 3, 2011
Things are looking up in the advertising world -- at least f ...
- Target Audience: Hispanics Receptive To Interactive Ads
MediaDailyNews, David Goetzl - Monday, January 3, 2011
Digital media producer Terra offered research Monday indicating that Hispanics may ...
- Ed:Blog
OMMA Magazine, Joe Mandese - Tuesday, July 12, 2011
Welcome to the new OMMA. Well, somewhat new, anyway. We're keeping o ...
- Filthy Rich
OMMA Magazine, Joe Mandese - Monday, April 4, 2011
It's been 17 years since DoubleClick served the first ad online ...
- Beyond the Browser
OMMA Magazine, Jonathan Blum - Monday, April 4, 2011
In the 20 years since British computer scientist Tim Berners-Lee introduced t ...