- SSI: Super Bowl Is All About The Game, Not Ads
MediaDailyNews, Wayne Friedman - Tuesday, February 1, 2011
While many Super Bowl surveys will talk up the importance of viewe ...
- Facebook Missteps: Sponsored Stories And The Omission Of Permission
Online Media Daily, Augie Ray - Tuesday, February 1, 2011
Facebook supporters can and should question when the social network takes ...
- Marinacci Drives Ad Strategy For edo Interactive
Online Media Daily, - Tuesday, February 1, 2011
edo Interactive, which focuses on digital and mobile advertising solutions, named Ma ...
- ISP-Based Targeting Company Argues For Tech-Neutral Rules
Online Media Daily, Wendy Davis - Tuesday, February 1, 2011
The start-up Kindsight, which plans to roll out a form of behavior ...
- GoDaddy Wants Super Bowl Acceptance
TVBlog, David Goetzl - Wednesday, February 2, 2011
Who would have thought Bob Parsons might actually have a strategy behi ...
- DataXu Unveils Mobile DSP
Online Media Daily, Mark Walsh - Tuesday, February 1, 2011
After launching a demand-side platform for mobile media buying with WPP's Grou ...
- HDTVB: Bureau Helps Advertisers Find Stations Inserting HD Ads
MediaDailyNews, Joe Mandese - Monday, January 31, 2011
Thanks to digital spectrum and hardware, high-definition TV has been bringing ...
- NFL Players Assn. Uses 'Play' Ad To Sway Public
MediaDailyNews, - Friday, January 28, 2011
In the battle to sway public sentiment over a potential National Footba ...
- Healthier Food Ad Messages Generate Big Media Buzz
MediaDailyNews, Wayne Friedman - Thursday, January 27, 2011
Healthier messaging from big fast-food and confection companies is getting women ...
- The State of the Union Address -- This Constitutionally Mandated Speech Brought To You By...
TV Board, Don Seaman - Friday, January 28, 2011
Here's an American reality for you: We expect commercialization. Sponsorships make t ...
- How to Make a Winning Super Bowl Ad
MediaDailyNews, - Wednesday, January 26, 2011
The Super Bowl is a chance of a lifetime for most brand ...
- Super Bowl Scores More Digital Viewers
MediaDailyNews, Wayne Friedman - Wednesday, January 26, 2011
Young Super Bowl TV watchers 18-34 who have smartphones will be usi ...
- DVRs Approaching Critical Mass, Finally: Prove More Of A Whimper Than A Big Bang
MediaDailyNews, Joe Mandese - Wednesday, January 26, 2011
As far as important industry milestones go, the one announced late Tuesd ...
- Movie Advertisers OK With MTV's 'Skins'
MediaDailyNews, Wayne Friedman - Tuesday, January 25, 2011
Scared away from possible content issues over MTV's new hit show "Skin ...
- EnVu DO Network Reaches 100 Malls
MediaDailyNews, Erik Sass - Tuesday, January 25, 2011
A new digital out-of-home network from EnVu targeting retail shoppers has be ...
- Small Businesses Planning Techie Marketing
Research Brief, Jack Loechner - Wednesday, January 26, 2011
According to the Ad-ology 2011 Small Business Marketing Forecast, small business owne ...
- Hey Football Fans, Wouldn't It Be Funny if You Were All Homosexuals?
MediaDailyNews, Erik Sass - Monday, January 24, 2011
I guess there are only a handful of memes available to Sup ...
- Olbermann's Exit May Cost MSNBC Ad Revs
MediaDailyNews, Wayne Friedman - Monday, January 24, 2011
MSNBC might feel a little pinch from advertisers now that Keith Olbermann ...
- WPP's Sorrell Calls For Pay Model For Content
MediaDailyNews, David Goetzl - Monday, January 24, 2011
WPP Group CEO Martin Sorrell said Monday he believes it is imperati ...
- iAd Not Much Of An Ad Fad
MediaDailyNews, Erik Sass - Monday, January 24, 2011
The Apple iPad and iPhone may have captivated consumers and the te ...
- Distribution, User Experiences Critical To Marketing
MediaDailyNews, Tom Adamski - Thursday, January 20, 2011
Distribution has become a great differentiator in modern marketing. As the technolo ...
- Despite HD Content, Advertisers Slow To Embrace HD Ads
MediaDailyNews, Wayne Friedman - Thursday, January 20, 2011
TV content owners may be moving quickly on HD programming; TV advertise ...
- Mag Bag: Bonnier and CP+B Brainstorm iPad Ads
MediaDailyNews, Erik Sass - Thursday, January 20, 2011
Searching for the most effective way of advertising with the iPad, Bonni ...
- ANA to Advertisers: Self-Regulate Or Feds Will
Around the Net In Media, Fern Siegel - Thursday, January 20, 2011
The Association of National Advertisers delivered a wake-up call to its membe ...
- Pricing And Revenue Management Sustains Competitive Edge
MediaDailyNews, Graham Young - Thursday, January 20, 2011
A convalescing economy is good news for cable executives in 2011, b ...
- Headache: NFL Calls Foul On Toyota Ad, Spot Changed
MediaDailyNews, Wayne Friedman - Wednesday, January 19, 2011
In a rare occurrence for a TV copyright owner -- not ...
- Recession-Proof: Super Bowl Ads Top $200M
MediaDailyNews, Wayne Friedman - Tuesday, January 18, 2011
This year's Super Bowl is expected to exceed $200 million in advertisi ...
- iPad Owners Prefer Ad-Supported Content To Paid
MediaDailyNews, Erik Sass - Monday, January 17, 2011
A large majority of iPad owners would prefer free, ad-supported media ...
- Media Buyers To Wall Street: Online Will Be Up 11% in '11, Mobile To Break Billion Mark
Online Media Daily, Joe Mandese - Tuesday, January 18, 2011
Online media buyers expect their budgets to expand 11% during 2011, accordi ...
- Who We Were Through The Lens Of TV Commercials
Marketing Daily - Top of the News, Thom Forbes - Monday, January 17, 2011
When people talk about the Sixties from a pop-cultural perspective, they general ...