- CBS Registers 11% Rev Gains, Retrans To $250M By '13
MediaDailyNews, Wayne Friedman - Thursday, February 17, 2011
Higher TV show licensing revenues and continued growth in advertising helped li ...
- Digital Video Ads In Premium TV Earn Most Attention
MediaDailyNews, Wayne Friedman - Wednesday, February 16, 2011
Getting more bang for your digital video ad has less to ...
- Digital OOH Revs To Hit $4B In '13
MediaDailyNews, Erik Sass - Thursday, February 17, 2011
Digital out-of-home video will enjoy another banner year in 2011, according ...
- Local.com Buys Rovion To Better Monetize Net
Online Media Daily, Gavin O'Malley - Wednesday, February 16, 2011
Deeming dynamic and video advertising too vital to be left to ...
- Forget Targeted Ads -- I'd Rather Pay For Content
Online Media Daily, Omar Tawakol - Tuesday, February 15, 2011
To pay or not to pay -- that is the question ma ...
- Google: Mobile Next Great Ad Frontier
Online Media Daily, Laurie Sullivan - Tuesday, February 15, 2011
The next ad push will put on mobile phones the quality a ...
- YuMe Strengthens Executive Team
Online Media Daily, Gavin O'Malley - Tuesday, February 15, 2011
Bolstering its management team in an increasingly hostile market, video ad netwo ...
- 'Like' Minded: RadiumOne Buttons Target Advertising
Online Media Daily, Mark Walsh - Tuesday, February 15, 2011
RadiumOne, the social-data driven ad network launched last year by serial entreprene ...
- CIMM Kicks Off 3-Screen Usage, Ad Metrics
MediaDailyNews, David Goetzl - Friday, February 11, 2011
The Coalition for Innovative Media Measurement, the group of advertisers, agencies a ...
- Discovery Reports 7% Rev Gain
MediaDailyNews, Wayne Friedman - Friday, February 11, 2011
Discovery Communications continued to have strong financial results for its fourth quarte ...
- Where There's Smoke, There's Ire
Research Brief, Jack Loechner - Monday, February 14, 2011
A new report published in the Archives of Pediatrics & Adolescent Medicin ...
- Oscars Command Pricier Ad Market
MediaDailyNews, Wayne Friedman - Thursday, February 10, 2011
ABC has benefited from a strong TV ad market and has so ...
- Upfront Comes Under Fire
MediaDailyNews, David Goetzl - Thursday, February 10, 2011
Horizon Media's Bill Koenigsberg railed against the upfront process Thursday, saying ...
- Yahoo's Livestand Customizes Tablet For Publishers, Advertisers
Online Media Daily, Gavin O'Malley - Thursday, February 10, 2011
Because any serious publisher needs a tablet strategy, Yahoo has debuted ...
- Print Has a Pulse, But Radio Has a Rebirth
Research Brief, Jack Loechner - Friday, February 11, 2011
According to the STRATA quarterly survey of media buyers, 24% of agencie ...
- Ad Insertion Fees Over At NBC, CBS, Cost Hikes Remain
TVBlog, David Goetzl - Friday, February 11, 2011
ANA chief Bob Liodice announced that CBS and NBC had dropped ...
- Did VW, Pepsi, and Doritos Win the Social Super Bowl?
VidBlog, Steve Smith - Friday, February 11, 2011
Super Bowl advertising is the gift that keeps on giving to onli ...
- Sinclair 4Q Broadcast Revs Rise 23%
MediaDailyNews, Wayne Friedman - Wednesday, February 9, 2011
Sinclair's broadcast revenues climbed 23.5% to $189.9 million, with net income mov ...
- Katz: National Spot Radio Rallied in 2010
MediaDailyNews, Erik Sass - Wednesday, February 9, 2011
National radio sales came surging back in 2010, according to Katz Rad ...
- AdSpace Expands DO Net To New Malls
MediaDailyNews, Erik Sass - Tuesday, February 8, 2011
No one told digital out-of-home media companies about the economic downturn, sin ...
- AOL Starts Mapping Plans For Huffington Post
Online Media Daily, Laurie Sullivan - Tuesday, February 8, 2011
AOL plans to focus more on video during the next year, expandi ...
- McClatchy Digital Revs Spike, Unique Visitors Grow
Online Media Daily, Gavin O'Malley - Tuesday, February 8, 2011
While not enough to offset greater losses, McClatchy on Tuesday said digit ...
- Super Bowl Ads: Auto Ads Drove Buzz
Online Media Daily, Laurie Sullivan - Monday, February 7, 2011
Brands spent millions for ads during the Super Bowl. Groupon was slamm ...
- Ad Spending Confidence Reaches Highest Levels, Especially For Mobile, Online, Cable TV
MediaDailyNews, Joe Mandese - Monday, February 7, 2011
The optimism of ad executives, as measured by their plans to increa ...
- For Coca-Cola, Text Messaging Is Top Mobile Priority
Online Media Daily, Mark Walsh - Friday, February 4, 2011
SMS text messaging may seem old hat as a marketing tool compar ...
- ChaCha: Cool Super Bowl Ads Don't Always Win
Online Media Daily, - Thursday, February 3, 2011
ChaCha, the free, real-time answers service that has answered over 1 billi ...
- Super Bowl Ads: Don't Forget To Vote!
Marketing Daily, Sarah Mahoney - Wednesday, February 2, 2011
Adbowl -- launched by McKee Wallwork Cleveland, a little Albuquerque-based ad agenc ...
- App Blast: News Corp. Launches 'The Daily"
Online Media Daily, Mark Walsh - Wednesday, February 2, 2011
Aiming to reinvent the newspaper for the digital age, News Corp. unveil ...
- Addressing Addresssable TV
Around the Net In Media, Phyllis Fine - Wednesday, February 2, 2011
This story in the February issue of Direct Marketing nicely summarizes what ...
- Starz Joins Mobile Barcode, Pushes Ads To Consumers
MediaDailyNews, Wayne Friedman - Tuesday, February 1, 2011
Looking to gain a deeper marketing experience for mobile consumers, Starz Entertainme ...