- Ad Alert: Social Media Sites Drive Teen Purchases
MediaDailyNews, Wayne Friedman - Friday, March 4, 2011
In the digital world, this may be a no-brainer: Now, virtually a ...
- And The Winner Is: Listerine, JCPenney Too
MediaDailyNews, Wayne Friedman - Thursday, March 3, 2011
The most-viewed TV commercial on the Oscars came early in the sh ...
- AdKeeper Button Lets Viewers Keep, Share Ads
Online Media Daily, Laurie Sullivan - Thursday, March 3, 2011
Volvo plans to become one of the first brands to launch ...
- Shocker: Celebs Sell Well in Oscar Ads
VidBlog, Steve Smith - Friday, March 4, 2011
On the surface, the latest ad recall findings from last weekend's Osc ...
- Death Of 30-Second Spot Has Been Greatly Exaggerated
MediaDailyNews, David Kline - Wednesday, March 2, 2011
More than half of U.S. homes have broadband, and broadband adoption continu ...
- Millennial Media Joins MMA
Online Media Daily, - Wednesday, March 2, 2011
Mobile ad network Millennial Media has joined companies such as Microsoft, T ...
- Pandora Adds To Advertising Team
Online Media Daily, - Wednesday, March 2, 2011
Pandora, an Internet radio service, beefs up advertising ranks. ...
- Face Time: New App Reads Facial Responses, Boon To Marketers
Online Media Daily, Gavin O'Malley - Thursday, March 3, 2011
Tell us what you really think. Marketers have been trying to g ...
- IAB Rolls Out Six New Ad Formats
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 2, 2011
The Internet Advertising Bureau, at its leadership conference in Laquinta, Calif., ga ...
- Velti Unveils New Mobile Ad Marketplace
Online Media Daily, Mark Walsh - Wednesday, March 2, 2011
Mobile ad network Velti has launched a new mobile media marketplace offeri ...
- Dear Marketers: Start Playing (In) Games
Online Spin, Cory Treffiletti - Wednesday, March 2, 2011
Saturday morning I had a very interesting discussion on the future ...
- Enterprise Ads Are 'Major Shift' In Strategy
Marketing Daily, Tanya Gazdik - Monday, February 28, 2011
In the past, employees have been shown picking customers up or openi ...
- IAB, 4A's, ANA Hope To Standardize Digital Metrics
Marketing Daily, - Monday, February 28, 2011
The big three advertising trade groups -- the IAB, 4As and A ...
- 4As, ANA, IAB Band Together To Create Digital Metrics
MediaDailyNews, Wayne Friedman - Monday, February 28, 2011
In another call to consolidate a wide variety of disparate and oft ...
- NBCU Brand Index: Women Love Gender Bender Ads
MediaDailyNews, - Monday, February 28, 2011
According to the January data from Women at NBCU's Brand Power Inde ...
- ISP Serving Own Ads At Google, Other Sites
Online Media Daily, - Monday, February 28, 2011
The Internet service provider Mediacom recently started serving its own ads ...
- Click Forensics Buys Adometry
Online Media Daily, Gavin O'Malley - Tuesday, March 1, 2011
So long, Click Forensics. The click-fraud watcher plans to announce the acquisiti ...
- Judge Scuttles Classmates.com Settlement
Online Media Daily, Wendy Davis - Monday, February 28, 2011
A judge has rejected a proposed settlement of a class-action lawsuit th ...
- The Whole Egg
TV Board, Bob DeSena - Tuesday, March 1, 2011
A long time ago in a galaxy far, far away, when agenci ...
- Cablers Ready For Interactive Advertising
MediaDailyNews, David Goetzl - Friday, February 25, 2011
The country's two leading cable operators are deploying the EBIF technology th ...
- 'Men' Season Canceled, Advertisers Get What?
MediaDailyNews, Wayne Friedman - Friday, February 25, 2011
What happens to TV advertisers that bought into CBS' "Two and ...
- Interpublic Registers 7% Organic Growth For '10
MediaDailyNews, Wayne Friedman - Friday, February 25, 2011
A stronger advertising economy sharply lifted Interpublic Group of Cos' fourth-quarter 20 ...
- 85% of Marketers Going Mobile
MediaDailyNews, - Sunday, February 27, 2011
More and more brands are directing resources to mobile advertising, according ...
- IAB Members Must Publicly Affirm Privacy Principles
Online Media Daily, Wendy Davis - Monday, February 28, 2011
The Interactive Advertising Bureau's leadership has voted to require all members ...
- Donovan Crosses The Rubicon, Deal Gives Agencies Direct Access To Online Publishers Inventory
Online Media Daily, Joe Mandese - Friday, February 25, 2011
In a deal that could dramatically change the way big ad agenci ...
- Bank Of The West Breaks From Previous Creative
Marketing Daily, Tanya Gazdik - Wednesday, February 23, 2011
In its first work for Bank of the West, ad agency He ...
- Place-based Marketing Reaches Elusive Demographic
MediaDailyNews, David Rowley - Tuesday, February 22, 2011
Adults 18-34 spend more time traveling out of home than they spe ...
- Volume Up: Radio Revenue Grew 6% in 2010
MediaDailyNews, Erik Sass - Tuesday, February 22, 2011
Total radio advertising revenue rose 6% from $16.3 billion in 2009 ...
- Yahoo Oversized Home Page Ads Down, YouTube Up
Online Media Daily, Gavin O'Malley - Tuesday, February 22, 2011
Compared to other top portals, display advertising sales on Yahoo's home pa ...
- ForRent.com Expands Listings On Facebook Marketplace
Online Media Daily, Mark Walsh - Tuesday, February 22, 2011
ForRent.com will integrate its apartment listings into Facebook Marketplace through a n ...