- Council For Accountable Advertising Launches
Online Media Daily, - Tuesday, March 22, 2011
The ad technology industry now has its own trade group: the Counc ...
- TV Advertising Most Influential
Research Brief, Jack Loechner - Wednesday, March 23, 2011
According to Deloitte's fifth edition "State of the Media Democracy" survey, 7 ...
- AT&T/T-Mobile Deal=Fewer Ad Dollars
Around the Net In Media, Phyllis Fine - Tuesday, March 22, 2011
"Wireless phone companies are among the heaviest advertisers in the country," begi ...
- CNBC Adds 3 Sales Execs
Online Media Daily, - Monday, March 21, 2011
CNBC digital & mobile advertising sales has appointed three new sales executiv ...
- The ARF at 75: Championing the Role of Research in Advertising Effectiveness
MediaDailyNews, Robert Barocci - Friday, March 18, 2011
The Advertising Research Foundation has become a trusted forum to create a ...
- Verizon iPhone Grabs Ad Share
Online Media Daily, Mark Walsh - Friday, March 18, 2011
Apple and Verizon Wireless have been tight-lipped about early sales of t ...
- Amid Ad Turnaround, Print Media Continues To Lose Ground
MediaDailyNews, Joe Mandese - Thursday, March 17, 2011
The good news is that U.S. ad economy expanded 6.5% in 201 ...
- Ad Execs See Higher Cable Ad Budgets, ESPN, Food Top List
MediaDailyNews, Wayne Friedman - Wednesday, March 16, 2011
Roughly 30% of ad executives expected advertisers to increase budgets on ma ...
- Top Magazine Publishers Show Gains in 2010
MediaDailyNews, Erik Sass - Wednesday, March 16, 2011
Big magazine publishers fared quite a bit better than their print cousi ...
- Tap and Swipe All You Want -- It's Still Just an Ad
Mobile Insider, Steve Smith - Thursday, March 17, 2011
The iPad iAds are here! The iPad iAds are here! Oh, gi ...
- Microsoft Makes Web 'Beautiful'
Marketing Daily, Aaron Baar - Tuesday, March 15, 2011
The browser officially launched March 14 at the SXSW festival. Marketing wi ...
- Newspaper Revs Continue Long Decline
MediaDailyNews, Erik Sass - Tuesday, March 15, 2011
The modest recovery in ad spending over the course of 2010 d ...
- B2B Ad Pages Fell Again In 2010
MediaDailyNews, Erik Sass - Tuesday, March 15, 2011
According to the Business Information Network, total ad pages in business-to-business publicatio ...
- Adventive Taps Publishers To Create Ads Using Drag-and-Drop Apps
Online Media Daily, - Tuesday, March 15, 2011
As a precursor to launching the first open app store for creato ...
- Hilton Unveils $25 Million Global Ad Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 15, 2011
The campaign, the first work for the brand from Publicis New Yor ...
- Daylight Savings Time Impacts Advertising
MediaDailyNews, Ricardo de la Blanca - Monday, March 14, 2011
In an industry such as advertising, even the slightest thing can ma ...
- Westin Invites Consumers To 'Warm Up'
Marketing Daily, Tanya Gazdik - Sunday, March 13, 2011
The mobile campaign, which runs until April 1, places an expandable bann ...
- Correction: ADS Penetration
MediaDailyNews, - Thursday, March 10, 2011
The headline of a story ("Nielsen: ADS Penetration Rose 30% ") ...
- Tech Startup Clovr Gets $8.3 Million, Focuses On Bank Card Offers
Online Media Daily, Mark Walsh - Thursday, March 10, 2011
Clovr Media, a startup enabling card-linked offers online, has raised $8.3 milli ...
- DoubleVerify: MIG, Invite, VivaKi Top Compliant Ad Platform List
Online Media Daily, Gavin O'Malley - Thursday, March 10, 2011
For the second half of 2010, ad platforms deemed the most complia ...
- ANA: FTC Threatens Self-Reg Program By Supporting Do-Not-Track Tools
Online Media Daily, Wendy Davis - Wednesday, March 9, 2011
The Federal Trade Commission's recent support for new browser-based do-not-track mechanisms cou ...
- Widgetbox Rebrands As Flite, Lands $12 Million
Online Media Daily, Mark Walsh - Wednesday, March 9, 2011
Reflecting its shift from supplying widget-building tools to powering rich media ad ...
- NCC's "I+" Extends Cable Ad Reach
MediaDailyNews, Wayne Friedman - Monday, March 7, 2011
National cable spot advertising rep NCC Media has now formalized its n ...
- BIM: New Sales Hire, Promotions
MediaDailyNews, - Monday, March 7, 2011
Broadcast Interactive Media has enhanced its sales executive team. ...
- Cablevision, Group M Launch NYC Addressable Ad Push
MediaDailyNews, Wayne Friedman - Monday, March 7, 2011
Making major headway in addressable advertising, agency Group M and Cablevision Syste ...
- New Technologies Makes Ad Spend Tough To Predict
On Media, Diane Mermigas - Friday, March 4, 2011
The introduction of Apple's iPad ignited the vibrant new platform of e-tablet ...
- Skype Adding Ads To Calling Service
Online Media Daily, Mark Walsh - Monday, March 7, 2011
Internet calling service Skype is rolling out advertising for the first ti ...
- Truth In Advertising?
Online Spin, Jason Heller - Tuesday, March 8, 2011
Unfortunately, we rarely have the time to slow down and ask t ...
- Celebs In Ads Bump Awareness; Entertainers Top Jocks
Research Brief, Jack Loechner - Tuesday, March 8, 2011
According to a new analysis from Starch Advertising Research, the use ...
- Catching Up With Speedy And The Gang In 2.0
Marketing Daily - Top of the News, Thom Forbes - Monday, March 7, 2011
I was brewing some Quaker Oats and reading the paper yesterday morni ...