- Symphony Unveils Cross-Media Service, Names Manish Bhatia CEO
MediaDailyNews, - Monday, April 11, 2011
Symphony Technology Group this morning announced the launch of Symphony Advanced Medi ...
- Kantar Begins Reporting Paid Search, Amazon Dominates Spending
Online Media Daily, Joe Mandese - Monday, April 11, 2011
eCommerce retailer Amazon.com is the top paid-search advertiser in the U.S., b ...
- Criteo's Coleman Studies Ad Performance
Online Media Daily, Laurie Sullivan - Friday, April 8, 2011
Greg Coleman, former Huffington Post president and chief revenue officer, took t ...
- Blinkx Acquires Burst For $30 Million
Online Media Daily, Gavin O'Malley - Friday, April 8, 2011
Signaling market consolidation, video indexing and ad company Blinkx has agreed ...
- NebuAd Loses Round In Privacy Lawsuit
Online Media Daily, Wendy Davis - Friday, April 8, 2011
Consumers suing the defunct behavioral advertising company NebuAd scored a victory th ...
- Mount Airy Casino Launches $5.6 Million Campaign
Marketing Daily, - Sunday, April 10, 2011
Mount Airy Casino Resort is launching a $5.6 million multi-medium advertising campaig ...
- Comics' Icon Dagwood Bumstead: Too Many Commercials
Around the Net In Media, Phyllis Fine - Friday, April 8, 2011
Very cool post about how none other than Dagwood Bumstead from t ...
- Advertisers Using Relevant Ads Score More Attention
Online Media Daily, Gavin O'Malley - Thursday, April 7, 2011
Consciously or not, consumers spend 25% more time fixating on ads th ...
- Magazine Ad Pages Edge Up in 1Q
MediaDailyNews, Erik Sass - Wednesday, April 6, 2011
The consumer magazine business continued its modest recovery in the first quart ...
- Digital OOH Media Revs Soar 24.5% in 2010
MediaDailyNews, Erik Sass - Tuesday, April 5, 2011
2010 was a blockbuster year for digital out-of-home media, according to offici ...
- Display Ads Grow, Bullish Market For Home Page Buys
Online Media Daily, Gavin O'Malley - Tuesday, April 5, 2011
Taking seasonality into account, the display ad industry continues to experience sol ...
- NBCU Aims For More Hispanic-Targeted Ad Dollars
Around the Net In Media, Phyllis Fine - Tuesday, April 5, 2011
NBC Universal's "Hispanics at NBCU" program, which debuted today, allows marketers ...
- Marketer Optimism Hits 3 Year High
MediaDailyNews, Joe Mandese - Monday, April 4, 2011
The optimism of big national advertisers has reached its highest point ...
- Citadel, SBS Revenues Slipped in 4Q
MediaDailyNews, Erik Sass - Friday, April 1, 2011
Two leading broadcast radio groups announced their fourth-quarter financial results this wee ...
- Why The Ad Critic Should Not Die
Around the Net In Media, Phyllis Fine - Friday, April 1, 2011
Steve Hall rants about why, with the New York Times' Stuart Ellio ...
- Mag Bag: StarchMetrix Launches in Canada
MediaDailyNews, Erik Sass - Thursday, March 31, 2011
GfK MRI and its Canadian affiliate, Starch Research Services Ltd., are launchi ...
- Effectiveness of B2B Online Display Advertising Questioned
Research Brief, Jack Loechner - Friday, April 1, 2011
According to a new report from Forrester, summarized by MarketingProfs, only 1 ...
- General Motors Makes Hall Of Fame
MediaDailyNews, - Wednesday, March 30, 2011
The American Advertising Federation is inducting General Motors into the Advertising Ha ...
- Google Targets Ads To Gmail Signals
Online Media Daily, Laurie Sullivan - Wednesday, March 30, 2011
Google is working to more accurately target ads to email content ...
- Broad, Anonymous Segmentation Protects Consumer Privacy In Data-Driven Marketing
Online Spin, Dave Morgan - Thursday, March 31, 2011
Internet-like, data-driven advertising is now expanding beyond the PC to new class ...
- Advertising To Women/Moms -- A Brief History
Engage:Moms, Mary Kay Modaffari - Wednesday, March 30, 2011
With March being Women's History Month, sharing a retrospective on how advertisi ...
- Univision Loses Another Top Executive
MediaDailyNews, Wayne Friedman - Wednesday, March 30, 2011
On the heels of Joe Uva's departure as president/CEO of Univision, o ...
- Twitter Tests Geotargeted Tweets, Ad Revs May Hit $250M By '12
Online Media Daily, Laurie Sullivan - Friday, March 25, 2011
Twitter began beta testing the ability to geographically target Promoted Accounts a ...
- Adult Swim, Pizza Hut Want Viewers To Create Spots
MediaDailyNews, Wayne Friedman - Thursday, March 24, 2011
Following up on bigger TV efforts where marketers get viewers to produ ...
- Life Imitates Ad: Calif. Town Becomes 'Raisinets City'
MediaDailyNews, David Goetzl - Thursday, March 24, 2011
Sun Life Financial has been running a clever spot where a coup ...
- Domino's Pizza Wins Grand Ogilvy Award
MediaDailyNews, - Wednesday, March 23, 2011
Domino's Pizza won the Advertising Research Foundation's Grand Ogilvy Award for i ...
- Weather Channel, Home Depot Launch Addressable Ads
MediaDailyNews, David Goetzl - Wednesday, March 23, 2011
Home Depot is launching a type of addressable advertising campaign on t ...
- Gigante Vaz On Board For Casale's Videobox
Online Media Daily, - Wednesday, March 23, 2011
New York independent agency Gigante Vaz has signed on to Casale Media ...
- Marketing Insights: ARF To Establish NeuroStandards Project
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
As the promise of neuro-marketing research continues to intrigue marketers, many sti ...
- Emotional Radar: Ipsos, Innerscope Team For Biometrics
MediaDailyNews, David Goetzl - Tuesday, March 22, 2011
Marketing research firm Ipsos has partnered with Innerscope Research to meld biometri ...