NBC Universal's "Hispanics at NBCU" program, which debuted today, allows marketers to buy advertising for a broad range of the company's TV network, cable and digital properties targeted to Hispanics
-- from Spanish-dominant consumers to Hispanics who speak only English, reports
Ad Age's Laurel Wentz.
Advertisers must commit to advertising in four or five properties, with a digital
component essential -- but will also receive customized research for each deal.
The company previously offered similar themed cross-platform programs, including "Women at NBCU."
Read the whole story at Advertising Age »