Very cool post about how none other than Dagwood Bumstead from the Blondie cartoon is now complaining about the glut of commercials on TV.
Dagwood "serves as a terrific Everyman," writes Brian
Sternberg on AdAge Blogs. "If he doesn't like something, chances are others don't like it, either. So marketers, you can ignore Dagwood at your own peril."
Read the whole story at Ad Age blogs »