• by March 23, 2011

New York independent agency Gigante Vaz has signed on to Casale Media's new Videobox platform, which Casale says transforms standard display inventory in its MediaNet ad network into video-ready media.

Advertisers slated to run video campaigns via Videobox include Gigante Vaz client St. Martin's Press, along with Febreze Carpet Care Products and US Airways Vacations. Casale said it has other "leading agencies" on board in addition to Gigante Vaz, but could not divulge their names.

Jim McHugh, president of Gigante Vaz, stated that what he values most from Casale "is the branding options they enable on the unit and the total elimination of ad serving costs to make this an easy and effective solution for our advertisers."

He added that Gigante Vaz, teamed with Casale, are empowering advertisers "to broaden creativity in online display by leveraging video to engage targeted audiences on a wide scale."

Casale said that Videobox consolidates technical assembly, hosting, delivery and media into one platform. Advertisers can also incorporate existing targeting solutions, including audience, demographic, psychographic, technographic, contextual, and associative filters.

The ads are available in all standard IAB ad units.

When a user interacts with a Videobox-enabled ad, the ad expands to offer features such as social media sharing, player frame controls and multiple viewing choices, all without the user leaving the publisher's site.