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ANA to Advertisers: Self-Regulate Or Feds Will

  • Adweek, Thursday, January 20, 2011 12:21 AM
The Association of National Advertisers delivered a wake-up call to its members Tuesday, urging them to get on board with the online privacy self-regulation efforts before the feds could beat the industry to the punch.

"Time is of the essence," wrote Bob Liodice, president and CEO of the ANA, referring to a Federal Trade Commission report that recommended Congress consider a "Do Not Track" regime. Such a regime could have serious repercussions for the $25 billion online advertising industry, which is increasingly reliant on online behavioral tracking to place more efficient and relevant advertising on the Internet.

So far, two major advertising firms, VivaKi and GroupM, representing some of the nation's largest advertisers such as AT&T, Verizon, Procter & Gamble and Chrysler, have committed to bring their clients into compliance with the DAA's program.



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