- AdSafe Offers 'Real-Time' Data Feeds For RTB Buys
Online Media Daily, Joe Mandese - Wednesday, November 9, 2011
Online ad safety and verification firm AdSafe Media unveiled what it describ ...
- Online Retail Spend Up 13%
Online Media Daily, Gavin O'Malley - Wednesday, November 9, 2011
While the U.S. economy remains soft at best, online retail spending ...
- What If, Call Me Crazy Here, We Paired Completion Rates With Brand Awareness?
VidBlog, Daisy Whitney - Thursday, November 10, 2011
Remember that time we talked about the challenges in measuring ROI ...
- Spirit Airlines Sale Plays Off Justin Bieber
Marketing Daily, Tanya Gazdik - Tuesday, November 8, 2011
Spirit Airlines, which has become known over the years for its chee ...
- Print Blues: E.W. Scripps, Lee Revs Decline
MediaDailyNews, Erik Sass - Tuesday, November 8, 2011
This week brought more disappointing results from newspaper publishers, rounding out y ...
- McCann's Detroit Office Doubles As Aldi Media Channel
MediaDailyNews, Steve McClellan - Tuesday, November 8, 2011
McCann Detroit is using its own office to create a new med ...
- Disconnect: Nielsen Finds No Relationship Between Clicks And Sales
Online Media Daily, Gavin O'Malley - Tuesday, November 8, 2011
In case there was any confusion, Nielsen reiterated this week that ...
- Social, Mobile Ramp Up Ad Dollars, Interactive On Rise
Online Media Daily, Mark Walsh - Wednesday, November 9, 2011
When it comes to ad spending, ad exchanges, social media and mobi ...
- Yahoo Dismantling -- The Only Solution
On Media, Diane Mermigas - Tuesday, November 8, 2011
There is only one way to solve Yahoo's problems, and that's ...
- Segments Are So 2010
Online Media Daily, Chris Sukornyk - Tuesday, November 8, 2011
Real-time bidding (RTB) has created fantastic new opportunities for display advertising. Scor ...
- IAB Reworks Rich Media Guidelines
Online Media Daily, Gavin O'Malley - Monday, November 7, 2011
For the first time since 2008, the Interactive Advertising Bureau on Mond ...
- Martha Stewart Taps iVillage's Lagani As Chief Rev Officer
Raw, Joe Mandese - Tuesday, November 8, 2011
Martha Stewart Living Omnimedia has named Joe Lagani to the new po ...
- Google Most Effective TV Advertiser Among Web Brands
Raw, Joe Mandese - Tuesday, November 8, 2011
Google is the most effective advertiser of the major Web destinations advertisi ...
- Search to Lead U.S. Mobile Ad Revenues of $2.35 Billion in 2012
Online Media Daily, Steve Smith - Friday, November 4, 2011
Just as search has dominated marketing plans and spending on the We ...
- So What Exactly Is Your Relationship With Toilet Paper?
Show Daily, Joe Mandese - Monday, November 7, 2011
According to online ad guru Jim Meskauskas, you probably don’t care th ...
- ExxonMobil Selects UM, BBDO As Agencies
MediaDailyNews, Steve McClellan - Thursday, November 3, 2011
After a 13-month process, ExxonMobil has consolidated media and advertising duties wi ...
- CBS Joins Others In Expressing Q1 Strength
MediaDailyNews, David Goetzl - Thursday, November 3, 2011
CBS CEO Leslie Moonves echoed Thursday recent comments from Discovery and Ti ...
- Belo Ad Sales Slow In Q3, Q4
MediaDailyNews, Wayne Friedman - Thursday, November 3, 2011
Belo Corp., the TV station group, had a rough third quarter ...
- Moving Beyond The Hispanic 'Right Spend' Argument
Engage:Hispanics, Jose Villa - Thursday, November 3, 2011
If there is a concept older than the abuelita in the Spani ...
- United's MileagePlus Joins E-Miles
Marketing Daily, Tanya Gazdik - Wednesday, November 2, 2011
United Airlines is linking its MileagePlus loyalty program to advertising channel e-Mile ...
- Buying Spree: Publicis Buys Fifth Chinese Agency In A Year
MediaDailyNews, Steve McClellan - Wednesday, November 2, 2011
Publicis Groupe has acquired Chinese digital agency Wangfan, the agency holding compa ...
- Ad Revenues Climb At News Corp. Cable, Broadcast Units
MediaDailyNews, Wayne Friedman - Wednesday, November 2, 2011
More strong advertising revenues from News Corp.'s U.S. and international cable networ ...
- Turner Sees Ad Growth, Even With Lower Ratings At TBS And TNT
MediaDailyNews, David Goetzl - Wednesday, November 2, 2011
Time Warner said Wednesday that even with weaker ratings than expected ...
- Discover Launches Spots Featuring NHL Players
Marketing Daily, Tanya Gazdik - Tuesday, November 1, 2011
Discover is launching two national TV spots Nov. 1 featuring Chicago Blackhaw ...
- OOH Should Sell Screens -- Not Boards, Panels or Frames
MediaDailyNews, Stan Federman - Wednesday, November 2, 2011
By updating their performance data, out-of-home professionals and their associations worldwide ha ...
- Google Puts Brands On The Go, Mobilizes GoMo
Online Media Daily, Laurie Sullivan - Tuesday, November 1, 2011
Google began pushing a new strategy to get companies online and ...
- SymphonyIRI & Legolas Media Leverage In-Store Data
Online Media Daily, Fern Siegel - Tuesday, November 1, 2011
Consumer and market intelligence firm SymphonyIRI Group Inc. and audience marketplace develop ...
- Remove Barriers To DVA For Advertisers and Planners
Research Brief, Jack Loechner - Wednesday, November 2, 2011
A recent study conducted for Casale Media, by Advertiser Perceptions, found th ...
- Report: Mid-roll Offers Highest Completion Rates for Advertisers
VidBlog, Daisy Whitney - Wednesday, November 2, 2011
It should come as a surprise to just about no one th ...
- Ad Firms' Wish List For Santa: Digital Talent
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 1, 2011
Ad agencies might want to post fliers at the MIT student loung ...