Ad agencies might want to post fliers at the MIT student lounge. New advertising jobs require math and technology skills, and there are more jobs than people to fill them.
The talent pool,
advertising technology company executives say, is not a deep one. And those who have the skills are in high demand, often fetching annual salaries that can reach $100,000.
“There is pain
for hiring in digital at all levels,” said John Ebbert, managing editor of AdExchanger.com, a Web site dedicated to advertising technology. “The
marketers, the publishers, the ad tech companies, the agencies, data management companies – they’re all going for the same type of employee.”
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