- UM Goes Global With Custom Ad Unit
MediaDailyNews, Steve McClellan - Tuesday, July 31, 2012
Universal McCann's custom content division -- started a little more than t ...
- Weather Channel Lures Political Dollars To Mobile Platform
MediaDailyNews, David Goetzl - Tuesday, July 31, 2012
Politicians who find the prevailing winds blowing against them can now tu ...
- Discovery Registers 7% Uptick In Revs
MediaDailyNews, Wayne Friedman - Tuesday, July 31, 2012
Discovery Communications witnessed steady gains in advertising sales for its U.S. networ ...
- More App Revs To Come From Ads
Online Media Daily, Mark Walsh - Tuesday, July 31, 2012
Mobile advertising will grow from 18% to 23% of revenue generated ...
- Nexstar TV Station Gets Political Ad Waiver
MediaDailyNews, David Goetzl - Monday, July 30, 2012
Nexstar has received a waiver from the FCC that allows one ...
- Bigger Video Player, Better Ad Performance
Online Media Daily, Gavin O'Malley - Monday, July 30, 2012
While the mobile revolution is shrinking everything in sight, expect marketers ...
- IAB Pushes For DIY Ad Units, Modules
Online Media Daily, Laurie Sullivan - Monday, July 30, 2012
Industry insiders believe agencies, brands and publishers need to take steps ...
- Travel Advertising Rises On Mobile
Online Media Daily, Mark Walsh - Tuesday, July 31, 2012
Travel was the third-largest ad category on Millennial's network through the fir ...
- Judge: Backpage.com Likely To Prevail In Challenge To Sex Trafficking Law
Online Media Daily, Wendy Davis - Monday, July 30, 2012
A federal judge has issued an injunction blocking the state of Washingt ...
- Former GM Senior Exec LaNeve Joins Ford Agency Team Detroit
Raw, Steve McClellan - Tuesday, July 31, 2012
Mark LaNeve, formerly the top marketing executive at General Motors is joini ...
- Slowed Economy Impacts Ad Growth, Agencies Revise Forecasts
MediaDailyNews, Steve McClellan - Friday, July 27, 2012
Another worrisome sign for Adland emerged Friday as the U.S. Commerce Departme ...
- Ewanick Out As Global CMO Of General Motors
MediaDailyNews, Steve McClellan - Sunday, July 29, 2012
Joel Ewanick,the man who restructured General Motors' agency roster, replacing Publicis' Starc ...
- Macy's Taps Alves For I-N-C Ads
MediaDailyNews, Sarah Mahoney - Friday, July 27, 2012
Macy's signed actress Camila Alves as the new spokesperson for its priva ...
- McClatchy Ad Revs Drop Nearly 5%
MediaDailyNews, Erik Sass - Friday, July 27, 2012
McClatchy Co., which publishes newspapers including the 'Miami Herald,' 'Sacramento Bee,' a ...
- Woodie To SVP, Spot Sales For MundoFox
MediaDailyNews, Fern Siegel - Friday, July 27, 2012
Phillip Woodie will run the new rep firm that will sell nation ...
- Hallmark Channel Tunes Into 15% Ad Hikes
MediaDailyNews, Wayne Friedman - Friday, July 27, 2012
Crown Media Holdings, the home of the Hallmark Channel and Hallmark Mov ...
- Women More Responsive To Facebook E-Retail Ads
Online Media Daily, Mark Walsh - Friday, July 27, 2012
Women are better targets for e-commerce ads than men on Facebook. ...
- MDC Loses $20 Million In Q2; Revenues Up 15%
Raw, Steve McClellan - Monday, July 30, 2012
MDC Partners lost $20 million in the second quarter while posting ...
- The Emancipation Of Mimi
Mad Blog, - Thursday, July 26, 2012
Last Sunday night, at a time when the grim and devastating ne ...
- TV Ad Retention Holds, Some Cablers Dip
MediaDailyNews, Wayne Friedman - Thursday, July 26, 2012
Commercial retention of TV has changed little in 2012 versus 2011 ...
- NYTCO Revs Edge Up
MediaDailyNews, Erik Sass - Thursday, July 26, 2012
For the first time in years, the New York Times Co. h ...
- Roku Nabs $45 Mil, Expands Ad Efforts
MediaDailyNews, David Goetzl - Thursday, July 26, 2012
Roku, the over-the-top viewing facilitator, has received a $45 million investment fr ...
- Mag Bag: Ranking Magazines' Digital Efforts
MediaDailyNews, Erik Sass - Thursday, July 26, 2012
L2, which bills itself as a "think tank for digital innovation," h ...
- Facebook: Revs Decline, Focuses On Mobile To Boost Growth
Online Media Daily, Mark Walsh - Friday, July 27, 2012
The social networking giant posted revenue of $1.18 billion in the seco ...
- BuddyMedia Ups Campaign Tools For Facebook Ads
Online Media Daily, Gavin O'Malley - Thursday, July 26, 2012
Claiming to have cracked the Facebook code, BuddyMedia is adding new too ...
- Zenith Names Penski U.S. CEO
MediaDailyNews, Steve McClellan - Wednesday, July 25, 2012
Publicis Groupe's ZenithOptimedia has promoted Dave Penski to the post of U. ...
- NBCU Tops $1 Bil For Olympic Ads
MediaDailyNews, Wayne Friedman - Wednesday, July 25, 2012
NBCUniversal says it has topped the $1 billion mark for TV a ...
- AOL Reports Global Ad Revs, Earnings Uptick
Online Media Daily, Gavin O'Malley - Wednesday, July 25, 2012
Despite persistent problems in the key area of display advertising, AOL w ...
- Hispanics Embrace Mobile, Raise Purchasing Power
Online Media Daily, Gavin O'Malley - Wednesday, July 25, 2012
Hispanic consumers are tech trendsetters domestically -- or, at least, that's h ...
- IPG Reports Second Quarter Drop in Revenue and Profits
Raw, Steve McClellan - Thursday, July 26, 2012
Interpublic Group reported Thursday a decline in its second quarter 2012 reven ...