- 'Social Media Games' Notes Best Countries For Facebook Ads
Online Media Daily, Zoe Mandese - Tuesday, August 14, 2012
The U.S., China, Russia and Great Britain may have dominated the 20 ...
- 54% Never Viewed; 35% of Viewers Never Engaged Mobile Advertising
Research Brief, Jack Loechner - Wednesday, August 15, 2012
According to the 2012 Mobile Advertising Survey by Hipcricket, young (ages 25-3 ...
- Study: Brands Should Tailor Facebook Ads Depending On Country, Efficiency
Online Media Daily, Laurie Sullivan - Monday, August 13, 2012
U.S. and U.K. Facebook members click on ads most often, but ...
- HD Ads On The Rise, But Lag Behind In HD Media Adoption
MediaDailyNews, Wayne Friedman - Friday, August 10, 2012
Despite the continuing growth of high-definition TV commercials, it lags in ...
- Sears Auto Center Debuts New Campaign
Marketing Daily, Karl Greenberg - Thursday, August 9, 2012
Sears Auto Center stores has launched a national advertising campaign with T ...
- Aegis Extends Adland's Indian Acquisition Streak With C2 Buy
MediaDailyNews, Steve McClellan - Thursday, August 9, 2012
India has become a hotbed of holding company acquisition activity in rece ...
- Facebook Updates Self-Serve Ad Tool
Online Media Daily, Mark Walsh - Thursday, August 9, 2012
Facebook in May launched a revamped version of its self-serve ad creati ...
- News Corp: Broadcast TV Dips, But Cable Returns Solid Results
MediaDailyNews, Wayne Friedman - Wednesday, August 8, 2012
For its fiscal fourth quarter ending in June 2012, News Corp. sa ...
- Nielsen, Digital Generation Integrate Metrics Into TV, Video Buys
MediaDailyNews, David Goetzl - Wednesday, August 8, 2012
Digital Generation, which offers a campaign management platform, has an arrangement wi ...
- Sirius Airs Higher Revs, More Subscribers
MediaDailyNews, Erik Sass - Wednesday, August 8, 2012
Satellite broadcaster Sirius XM is having a banner year, with revenue increasi ...
- Dish Nets: Revs Flat, Subscribers Drop
MediaDailyNews, Wayne Friedman - Wednesday, August 8, 2012
Days after DirecTV posted its first net loss of subscribers, Dish Netwo ...
- Nielsen Adds Cross-Platform Ad Metrics
MediaDailyNews, Wayne Friedman - Tuesday, August 7, 2012
Nielsen has added a new layer to its cross-platform advertising measurements. "Niels ...
- Study: Ad Execs Optimistic About 2012
MediaDailyNews, Steve McClellan - Tuesday, August 7, 2012
New research from Chicago-based Strata indicates that a majority of the ...
- Cablevision Sees Uptick In Local Ads, Revs Flat
MediaDailyNews, Wayne Friedman - Tuesday, August 7, 2012
Without the business revenues from AMC Networks, Cablevision Systems Corp. second-quarter n ...
- Magazine Paid Subs Up, Newsstand Sales Down
MediaDailyNews, Erik Sass - Tuesday, August 7, 2012
U.S. consumer magazines' average newsstand sales tumbled 9.3% from the first ha ...
- Adspace Boosts Reach With Mallvision Acquisition
MediaDailyNews, Erik Sass - Tuesday, August 7, 2012
Adspace, which operates a network of place-based media reaching mall shoppers, announc ...
- SpotGenie Software Streamlines Ad Delivery
Online Media Daily, Fern Siegel - Tuesday, August 7, 2012
SpotGenie, a digital advertising delivery network, has created a new software, FASTcode ...
- AdLarge Reps Ad Sales For Yahoo Sports Radio
MediaDailyNews, Fern Siegel - Monday, August 6, 2012
AdLarge Media has entered into a national advertising sales representation agreement wi ...
- Titan Signs First Airport Partner
MediaDailyNews, Erik Sass - Monday, August 6, 2012
Titan has signed up its first airport partner, with a five-year contra ...
- National CineMedia Revs Slip, Predicts Better Q3
MediaDailyNews, Erik Sass - Monday, August 6, 2012
Cinema advertisers had a mediocre second quarter, with National CineMedia, the large ...
- Win With Mobile Ads: Focus on Value
Online Media Daily, Lars Albright - Tuesday, August 7, 2012
Success for mobile ads won't come from new kinds of formats. ...
- BlurbIQ Meets IAB DIY Ad Challenge
Online Media Daily, Laurie Sullivan - Monday, August 6, 2012
BlurbIQ believes it answered the call of the Interactive Advertising Bureau ...
- Foursquare Ramps Up Biz Reach
Online Media Daily, Mark Walsh - Monday, August 6, 2012
Steven Rosenblatt, Foursquare's chief revenue officer, highlights Foursquare's first paid ad form ...
- Symantec Wins First Round In Scareware Lawsuit
Online Media Daily, Wendy Davis - Monday, August 6, 2012
Siding with Symantec, a federal judge has dismissed a potential class-action lawsu ...
- Back To The Future - No, Seriously, Go Back.
Garfield at Large, Bob Garfield - Monday, August 6, 2012
What a fantastic idea -- to spend a couple of million dolla ...
- FT Blog Admits: Publicis, IPG Merge Talks Are False
MediaDailyNews, Steve McClellan - Sunday, August 5, 2012
"Reader Beware," the Financial Times Blog Alphaville warns near the top ...
- Streaming Olympics Pays Off For NBC
MediaDailyNews, Wayne Friedman - Friday, August 3, 2012
NBC has been pulling in an average of 31.5 million unique viewe ...
- Dentsu: Net Sales, ORG Report Double-Digit Rise
MediaDailyNews, Steve McClellan - Friday, August 3, 2012
Dentsu, the Japanese ad agency holding company, reported an 11% jump ...
- Gray TV Revs Rocket 24%
MediaDailyNews, David Goetzl - Friday, August 3, 2012
Gray, which operates in 30 markets, posted strong revenue growth in t ...
- About That Publicis-IPG Merger: Never Mind
Raw, Steve McClellan - Sunday, August 5, 2012
"Reader Beware," the Financial Times Blog Alphaville warns near the top ...