- Mercedes-Benz Touts mBrace2 Telematics Platform
Raw, Karl Greenberg - Monday, August 27, 2012
Mercedes-Benz on Monday launched a new campaign to promote its mbrace2 telemati ...
- Carat: Global Ad Spend Forecast Dips, U.S. Holds
MediaDailyNews, Steve McClellan - Thursday, August 23, 2012
Carat, the flagship media agency of London-based Aegis Group, has downgraded i ...
- Jivox, Music Interactive Create Free Tune Downloads From Ads
Online Media Daily, Laurie Sullivan - Thursday, August 23, 2012
Social sharing and video views led Music Interactive to bring publishers ...
- Memorable Ads Employ Humor, Supply 'Upbeat' Storyline
MediaDailyNews, David Goetzl - Wednesday, August 22, 2012
Nielsen research found "audience-appropriate humor" is one of five "common characteristics" th ...
- TrueView Ad Format Gives Mobile Advertisers A Break
Online Media Daily, Laurie Sullivan - Wednesday, August 22, 2012
The TrueView in-stream video ad format does not require advertisers to p ...
- Quaker Chemical Touts The Human Factor
Marketing Daily, Karl Greenberg - Tuesday, August 21, 2012
Quaker Chemical Corporation is launching an integrated campaign, "It's what's inside th ...
- Marketing or Design Thinking?
MediaDailyNews, Mike Bloxham - Wednesday, August 22, 2012
As the trend toward greater consumer control and interaction around messages grow ...
- New Akin Ad Apologizes For Offensive Rape Remark
MediaDailyNews, Steve McClellan - Tuesday, August 21, 2012
Rep. Todd Akin released a new TV ad today apologizing for h ...
- St. Petersburg OKs Clear Channel Digital Billboards
MediaDailyNews, Erik Sass - Tuesday, August 21, 2012
While digital billboards have run into opposition in other parts of t ...
- Microsoft Advertising Rolls With Multichannel Ad Units
Online Media Daily, Laurie Sullivan - Tuesday, August 21, 2012
Microsoft is rolling out a series of new ad units to suppo ...
- Advice For An Aspiring Career In Advertising
Online Spin, Cory Treffiletti - Wednesday, August 22, 2012
There's a video on YouTube of a guy answering the questions ...
- Companies Target Ads Based On 'Invisible' E-Scores
Around the Net In Online Marketing, Wendy Davis - Tuesday, August 21, 2012
Companies are starting to use a new "largely invisible," metric -- t ...
- James G. Elliott Co. Handles Ad Sales For 'Saturday Evening Post'
MediaDailyNews, Fern Siegel - Monday, August 20, 2012
The Saturday Evening Post named the James G. Elliott Co. as t ...
- MediaCom Markets Brand Pele For World Cup, Olympics
MediaDailyNews, Steve McClellan - Monday, August 20, 2012
With two of the world's biggest sporting events heading to Brazil ...
- Geo-Targeting Can Add New Revenue, Market Share Opportunities
Online Media Daily, Chen Wang - Tuesday, August 21, 2012
Geo-based POS data together with local-targeting capability embedded in some digital med ...
- Conde Nast Invests In Flite For Web Ads
Online Media Daily, Mark Walsh - Monday, August 20, 2012
Conde Nast is making an undisclosed investment in cloud-based ad platform Flit ...
- Mobile Text Ads To Hit $7.4 Bil By 2017
Online Media Daily, Mark Walsh - Tuesday, August 21, 2012
Ad spending on mobile messaging will reach $7.4 billion by 2017, fuel ...
- Akin Controversy Could Cost MIssouri Stations
TVBlog, David Goetzl - Tuesday, August 21, 2012
Leading Republicans weren't the only ones pulling for Rep. Todd Akin ...
- WWE's 'Raw' Syncs Mobile, Broadcast
MediaDailyNews, David Goetzl - Friday, August 17, 2012
There may come a time in the not-too-distant future when a prime-ti ...
- IAB Rising Stars: Go Big Or Get Lost
Online Media Daily, Skip Brand - Monday, August 20, 2012
When it comes to these new mobile and tablet units, think abo ...
- Obama, Romney Won't Air Ads On 9/11
MediaDailyNews, Wayne Friedman - Thursday, August 16, 2012
There will be no TV advertising on Sept. 11 from the presidenti ...
- Univision Taps Turner As Ad Sales Head
MediaDailyNews, David Goetzl - Thursday, August 16, 2012
Keith Turner will take over the top ad sales role at t ...
- Excessive Online Ads Curbed By Metric Standard
Online Media Daily, Gavin O'Malley - Thursday, August 16, 2012
An oversupply of inventory is weighing down the online ad industry a ...
- Precision Health Launches CMM With Mobile Nets
Online Media Daily, Zoe Mandese - Wednesday, August 15, 2012
Precision Health Media has partnered with various health apps and mobile ...
- Online Real Estate Advertising To Climb 15%
Online Media Daily, Mark Walsh - Wednesday, August 15, 2012
With a slight but measurable uptick in home sales and new constructio ...
- CPMs For Video Ads Register Uptick
Online Media Daily, Gavin O'Malley - Wednesday, August 15, 2012
Top-tier Web sites are getting viewers to watch entire videos, but sti ...
- In Search of the Hybrid Media Exec
MediaDailyNews, Mike Bloxham - Wednesday, August 15, 2012
Whether you call it integrated marketing, 360 communications or media-neutral planning, t ...
- Gannett Tips Its Cap To NBC
MediaDailyNews, David Goetzl - Tuesday, August 14, 2012
Gannett, with its slew of NBC stations benefiting from Olympic ad sale ...
- Political Ad Spend On Hispanics Trails Political Clout
MediaDailyNews, Erik Sass - Tuesday, August 14, 2012
Hispanic voters are wielding more power at the ballot box, but politic ...
- JiWire Rolls Out 'Location Graph'
Online Media Daily, Mark Walsh - Wednesday, August 15, 2012
Location-based ad company JiWire Wednesday unveiled a new ad service designed ...