- For Many Brands, Big Data Is Too Big
MAD, Steve McClellan - Friday, January 31, 2014
That's according to a survey just released from the World Advertising Federati ...
- Who Needs Game? Super Bowl Spots Soar Online
MediaDailyNews, Wayne Friedman - Friday, January 31, 2014
Going into Sunday's Super Bowl game, three commercials are showing late-week improv ...
- NFL Now a New Online Platform for Fans, Debuts This Summer
Around the Net in Video, P.J. Bednarski - Friday, January 31, 2014
NFL Now will launch over the summer and will feature a vid ...
- Hill Holliday's Sheehan Named CEO Of Boston Globe
Bay State Blog, Val Brickates Kennedy - Friday, January 31, 2014
Former Hill Holliday CEO Mike Sheehan was officially named CEO of t ...
- Biz Dev Bulk-up: MDC Taps Caplan, Salinas
MAD, Steve McClellan - Thursday, January 30, 2014
Claudia Caplan joins the holding company from RP3, where she was CM ...
- Must Super Bowl Ads Be Viral?
MAD, Larissa Faw - Thursday, January 30, 2014
It's no longer just about the spot in the game. In fac ...
- 3 Ways To Photo Bomb The Super Bowl
MediaDailyNews, Jason Marks - Friday, January 31, 2014
The Super Bowl is the advertising mecca -- a worshipful paean ...
- NBCU, Comcast Ad Tool Targets Addressable Spots
MediaDailyNews, Wayne Friedman - Thursday, January 30, 2014
Offering what it calls a first-of-kind advertising product, NBCUniversal and Comcast s ...
- 5 Things Super Bowl Advertisers Should Be Doing But Aren't
MediaDailyNews, A.J. Vernet - Thursday, January 30, 2014
Pre-game, post-game and everything in between, the Super Bowl provides a myri ...
- Viacom Registers Modest Growth, Media Networks Up 6%
MediaDailyNews, Wayne Friedman - Thursday, January 30, 2014
Viacom's media networks witnessed modest growth in first-quarter 2014 results versus ...
- Click Fraud Costs Marketers $11B, IAB Issues Key Report
MediaDailyNews, Gavin O'Malley - Thursday, January 30, 2014
The Interactive Advertising Bureau on Thursday announced its latest attack on cli ...
- TWC Profits See 5% Uptick, But Loses Significant Video Customers
MediaDailyNews, Wayne Friedman - Thursday, January 30, 2014
In the midst of fending off a takeover bid, Time Warner Cab ...
- JCDecaux Picks Up Houston Airport Contract
MediaDailyNews, Erik Sass - Thursday, January 30, 2014
In its latest win, JCDecaux signed a seven-year deal to provide ...
- The Super Bowl's Biggest Agency Cheerleader Gets Tackled
Mediapsssst, Richard Whitman - Thursday, January 30, 2014
Hmmm -- looks like not everybody agrees with the assertion that t ...
- Puppies and Clydesdales Rule! Bud Wins the Pre-Super Bowl Ad Derby, and So What?
Online Video Daily, P.J. Bednarski - Friday, January 31, 2014
This year, Visible Measures says in a blog post, 30 brands ha ...
- Long Live The #SuperBowl
Real-Time Daily, Lora Schaeffer - Friday, January 31, 2014
Once upon a time, marketers would create epic campaigns, unveil them ...
- Social Media Ad Firm Moontoast Raises $4.5 Million
Around the Net In MAD Boston, Val Brickates Kennedy - Thursday, January 30, 2014
Moontoast announced Thursday it closed an additional $4.5 million in its Seri ...
- Mass Audience of the Super Bowl Makes Internet Advertising Seem So Small
Around the Net in Video, P.J. Bednarski - Thursday, January 30, 2014
In case you really wondered, Mediaocean puts some dollar signs around t ...
- How Touching: Start Up Says Users Don't Want to Lean Back
Around the Net in Video, P.J. Bednarski - Thursday, January 30, 2014
Erick Schonfeld, the co-founder of
TouchCast, talks about his new start- ...
- When The Ads Are More Important Than The Game: Boston.com To Host 'Brand Bowl'
Bay State Blog, Val Brickates Kennedy - Thursday, January 30, 2014
Move over, Puppy Bowl. Boston.com plans to hold its sixth annual Bra ...
- DigitasLBi Realigns Its Media-Focused Executive Ranks
MAD, Steve McClellan - Wednesday, January 29, 2014
In the wake of sharp growth the agency has created four n ...
- Jim Beam Launches First Global Ad Campaign
MAD, Larissa Faw - Wednesday, January 29, 2014
The global effort, Beam's first, features the actress Mila Kunis and t ...
- CBS Extends Nielsen Cross-Platform Metrics Deal
MediaDailyNews, Wayne Friedman - Wednesday, January 29, 2014
Deepening its effort to sell across all media platforms -- and comi ...
- Meredith Magazine Revenues Slip, TV Jumps
MediaDailyNews, Erik Sass - Wednesday, January 29, 2014
Meredith Corp.'s revenues were basically flat in the first quarter of t ...
- Check Out The Super Bowl's Big Agency Cheerleader
Mediapsssst, Richard Whitman - Wednesday, January 29, 2014
This Ad exec will make you feel awesome for spending $4 milli ...
- Ad Tech Companies Are Bad Marketers
Online Spin, Dave Morgan - Friday, January 31, 2014
Advertising technology companies as a category are bad at marketing. Instead ...
- Super Bowl Ads Rack Up 44 Million Views On YouTube Pre-Game
Online Video Daily, Laurie Sullivan - Wednesday, January 29, 2014
Super Bowl ads released on YouTube prior to the game drove 3 ...
- Poptent Video Adds An Inexpensive Music Component
Online Video Daily, Gavin O'Malley - Thursday, January 30, 2014
Crowdsourced video production company Poptent has joined with Rumblefish to create Popte ...
- VivaKi Chooses Innovid as Worldwide Ad Solutions Partner
Online Video Daily, P.J. Bednarski - Thursday, January 30, 2014
VivaKi has made its existing relationship with Innovid more expansive, choosing t ...
- Thumbs Up
Real MAD, Stan Mack - Thursday, January 30, 2014
...