- Jelli Launches 'Programmatic Direct' Platform For Radio Stations, Networks
Real-Time Daily, Tyler Loechner - Thursday, January 30, 2014
Jelli, a programmatic ad platform for the radio industry, on Thursday formal ...
- Ad Types Most Effective For Mobile
Research Brief, Jack Loechner - Thursday, January 30, 2014
CTR performance overall for mobile expandable banners outperform polite banners, 0.63% ...
- Mobile Ads Help Rocket Facebook Revs 63%
Social Media & Marketing Daily, Mark Walsh - Wednesday, January 29, 2014
Mobile advertising made up the majority of Facebook's ad sales in t ...
- Most Super Bowl Viewers Will Share Ads on Social Media
The Social Graf, Erik Sass - Thursday, January 30, 2014
It's no secret that for many viewers, the most interesting part ...
- 'Farmed and Dangerous' Is Not What It Seems. Or Is It?
VidBlog, P.J. Bednarski - Thursday, January 30, 2014
What is Chipotle's new Hulu series, "Farmed and Dangrous" ? It's n ...
- An Unruly Look at Super Bowl Pre-Buzz
Around the Net in Video, P.J. Bednarski - Wednesday, January 29, 2014
Axe marks the spot, sort of. In pre-game teases of Super Bo ...
- Chris Pyne Takes On Dual Role At OMD
MAD, Steve McClellan - Tuesday, January 28, 2014
Omnicom Group media shop OMD has tapped Chris Pyne for the du ...
- McCann Health Taps Urhekar To Run Its Americas Operations
MAD, Steve McClellan - Tuesday, January 28, 2014
The appointment comes as the agency's health unit is expanding, partly ...
- Yes, One Ride, Two Cheerleaders And A Marching Band Please
MAD, Steve McClellan - Tuesday, January 28, 2014
Car service app Uber is activating a pre-Super Bowl tie-in with Halfti ...
- Be My Valentine, Texas Style
MAD, Larissa Faw - Tuesday, January 28, 2014
What better place to woo your sweetie than the City of Yell ...
- NBC Broadcast Revs Rocket In Q4, Co. Holds Steady At $24B For 2013
MediaDailyNews, Wayne Friedman - Tuesday, January 28, 2014
Comcast's NBCUniversal tallied strong ad revenue in the fourth quarter of 201 ...
- 5 Tips For Brands To Score At National Event Campaigns
MediaDailyNews, Charlie Fiordalis - Wednesday, January 29, 2014
The calendar is still packed with events for the advertiser's taking. Wi ...
- NCM Unveils Digital Turbo, CNN Measures Out-of-Home
MediaDailyNews, Erik Sass - Tuesday, January 28, 2014
Cinema advertiser NCM Media Networks unveiled a new, faster system for bringi ...
- Who Let The Dogs In?
Mediapsssst, Richard Whitman - Tuesday, January 28, 2014
At one ad agency, employee-owned mutts get their own office. Jeez ...
- NDN Picks Google's DoubleClick for Ads
Online Video Daily, P.J. Bednarski - Wednesday, January 29, 2014
NDN, the news-oriented online video platform reaching more than 49 million month ...
- Verizon, NFL Team For Iconic Social/OOH Campaign
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, January 28, 2014
Bring the brand orgy that is the Super Bowl to the ...
- CEO Susan Lyne Says AOL Can Barely Keep Up with Advertising Demand
Around the Net in Video, P.J. Bednarski - Tuesday, January 28, 2014
Though TV advertising is still dominant, Lyne says AOL has positioned itse ...
- TubeMogul Touts Its Open Video View as Viewability Solution
Around the Net in Video, P.J. Bednarski - Tuesday, January 28, 2014
A new TubeMogulVideo study says there are two basic reasons a view ...
- Vodafone Calls Global Media Agency Review
MAD, Steve McClellan - Monday, January 27, 2014
The telecom giant spends an estimated $1 billion annually on ads. Incumbe ...
- Celtra Announces Formation Of Creative Directors Group
MAD Boston, Val Brickates Kennedy - Tuesday, January 28, 2014
Celtra said Tuesday that it has formed the Celtra Creative Directors Counci ...
- Metro Boston Names New Advertising Director
MAD Boston, Val Brickates Kennedy - Tuesday, January 28, 2014
Newspaper publisher Metro U.S. announced that it has promoted Steve Corcoran ...
- DirecTV, Dish Team For Political Ad Sales
MediaDailyNews, Wayne Friedman - Monday, January 27, 2014
Satellite TV competitors DirecTV and Dish Network are pooling their addressable advertisi ...
- Super Bowl Has Great Ads, But Most Watch For The Game
MediaDailyNews, Wayne Friedman - Monday, January 27, 2014
Many Super Bowl research studies talk up all the interest in ...
- Super Bowl Unboxed: How The Second Screen Could Save The $4M Ad
MediaDailyNews, Matt Keiser - Tuesday, January 28, 2014
Clearly, advertisers are going to tap into the immense reach of t ...
- Digital Billboards Ruled Safe, But Controversy Continues
MediaDailyNews, Erik Sass - Monday, January 27, 2014
While digital billboards are popular with advertisers and outdoor ad companies, they' ...
- IAB Explores Alternatives To Cookies
Online Media Daily, Wendy Davis - Tuesday, January 28, 2014
The volume of cookies set by third parties has surged, thanks large ...
- Report: Olympics Ad Revenue Could Top $1B
Around the Net In Media, Phyllis Fine - Sunday, January 26, 2014
A Kantar Media report estimates overall ad sales revenue from the Soc ...
- Anheuser-Busch, Pfizer Among Advertisers for First-Ever Hispanic Super Bowl Telecast, Live Stream
Around the Net in Video, P.J. Bednarski - Monday, January 27, 2014
Fox Deportes will be first Hispanic channel to telecast and live stre ...
- Chipotle Is Behind New Hulu Sitcom about Sustainable Agriculture
Around the Net in Video, P.J. Bednarski - Monday, January 27, 2014
Chipotle next month will debut “Farmed and Dangerous,” a comedy series, ...
- Digital Content Players Head for Syndication's NATPE Confab
Around the Net in Video, P.J. Bednarski - Monday, January 27, 2014
Digital companies this week are trekking to NATPE, television's syndication marketplace conventi ...