- Hey, Look At All These Cute Babies Failing In Various Ways!
Garfield at Large, Bob Garfield - Monday, January 27, 2014
There's a new TV spot for TurboTax and it is very, ve ...
- Levy Says China Approval For POG Merger Is Close
MAD, Steve McClellan - Friday, January 24, 2014
The Publicis CEO, commenting from Davos, where he's attending the World Econom ...
- Hemisphere Acquires 3 Spanish-Language Cable Nets
MediaDailyNews, Erik Sass - Friday, January 24, 2014
Hemisphere, a media company targeting U.S. Hispanic audiences, has entered into dea ...
- Dear Agencies: Lying is Easy. Being Truthful Is More Creative
Mediapsssst, Richard Whitman - Sunday, January 26, 2014
The Nissan Frontier can do some really neat stuff. Just not t ...
- Smarter Targeting Delivers Stronger Game Advertising
Mobile Marketing Daily, Oscar Diele - Monday, January 27, 2014
Because game publishers are so passionate about keeping consumers engaged and keepi ...
- Horizon Turns New Page In Programmatic, Guarantees Ad Is In-View Before Bid Is Made
Real-Time Daily, Joe Mandese - Monday, January 27, 2014
Most agencies and trading desks say they only want to bid ...
- So Many Memes...New Video Curating Helpers Are Like Dating Services
VidBlog, P.J. Bednarski - Monday, January 27, 2014
There's an estimated 8 zillion videos out there, and now there's ...
- 'USA Today' Expands Analysis Of Ads In Super Bowl Meter
Around the Net In Media, Phyllis Fine - Thursday, January 23, 2014
Partnering with Adobe, USA Today is "adding a layer of analysis" ...
- KSL Trustee Given Subpoena Power: Liebowitz, Cohen To Speak Under Oath
MAD, Steve McClellan - Thursday, January 23, 2014
The U.S. Bankruptcy Court Judge handling the KSL Media case authorized t ...
- Nissan, TBWA Settle With FTC Over Deceptive Ads
Marketing Daily, Tanya Gazdik - Thursday, January 23, 2014
Nissan North America and TBWA Worldwide have settled charges of deceptive advertisin ...
- Finding Customers On Demand
MediaDailyNews, Sean Cunningham - Thursday, January 23, 2014
VOD beats the DVR as a viewer experience here. Complete show librari ...
- AOL Buys Gravity, Personalized Tech Reshapes Web Edit, Ads
MediaDailyNews, Gavin O'Malley - Thursday, January 23, 2014
Buying into the promise of personalization, AOL has agreed to buy technolo ...
- Want A Creative Gig? Snapchat DDB. You Might Get Hired
Mediapsssst, Richard Whitman - Thursday, January 23, 2014
Got 10 seconds? DDB Oslo is using Snapchat to recruit creatives. A ...
- Do Consumers Really Like When Advertisers Hijack Their Screens?
VidBlog, P.J. Bednarski - Friday, January 24, 2014
A new survey of 3,000 consumers says they like so-called takeover a ...
- All the Hot Buttons You Need: Video, Social, Mobile
Around the Net in Video, P.J. Bednarski - Thursday, January 23, 2014
Video is the latest social media trend. Vine, the Twitter-owned app, h ...
- Arby's CMO Reveals New Ad Strategy
MAD, Larissa Faw - Wednesday, January 22, 2014
CMO Rob Lynch says Arby's needs to promote the variety of tas ...
- Global Ad Spend Records Upticks For Most Of 2013
MediaDailyNews, Wayne Friedman - Wednesday, January 22, 2014
Global advertising spending continues to cautiously grow -- now estimated to ...
- Why Agencies Are Like Baseball Managers (And Should Get Used to It)
Mediapsssst, Richard Whitman - Wednesday, January 22, 2014
When the chips are down, brands need a scapegoat -- and agenci ...
- Check Yourself: DoubleVerify's New Fraud-Free Viewability Measurement
Real-Time Daily, Tyler Loechner - Wednesday, January 22, 2014
DoubleVerify this week announced the launch of IQ Viewability+, a viewability measureme ...
- Advertisers Crave More Video Ad Targeting, Study Finds
Video Insider, Daisy Whitney - Thursday, January 23, 2014
Targeting is the answer -- whatever the question is. While advertisers a ...
- Pinterest CEO Talks Ads Strategy
Around the Net In Social Media & Marketing, Gavin O'Malley - Wednesday, January 22, 2014
Pinterest is planning to have a big year. The picture-pinning network wi ...
- VW's German Engineers Cook Up the Perfect Super Bowl Ad
Around the Net in Video, P.J. Bednarski - Wednesday, January 22, 2014
This online spoof ad shows a German engineer cooking up a complicat ...
- Analysts Look for Volatile Action after Netflix Earnings Call Today (Wednesday)
Around the Net in Video, P.J. Bednarski - Wednesday, January 22, 2014
Options traders are bracing for about a 10% up or down ...
- Wait, There's More: Stunning Growth At Horizon Direct
MAD, Steve McClellan - Tuesday, January 21, 2014
As marketers increasingly zero in on performance marketing techniques, Horizon Media's fastest-growi ...
- Arby's Names Fallon As New Lead Agency
MAD, Larissa Faw - Tuesday, January 21, 2014
The QSR chain called a review last fall shortly after the arriv ...
- Digital Bolt-On: IPG's Lowe Buys Profero
MAD, Steve McClellan - Tuesday, January 21, 2014
Profero, the global digital agency, has been rebranded Lowe Profero and wi ...
- Only Half Of Super Bowl Advertisers Score Audience Engagement
MediaDailyNews, Wayne Friedman - Tuesday, January 21, 2014
Only about half of Super Bowl TV advertisers will see strong engageme ...
- Clear Channel, SmartTray Serve Digital Ads In Flight
MediaDailyNews, Erik Sass - Tuesday, January 21, 2014
With the Federal Aviation Administration loosening rules on the use of portab ...
- Political Ad Spend Will Dip In '14
MediaDailyNews, Wayne Friedman - Tuesday, January 21, 2014
Don't look for more political TV dollars this year. But two yea ...
- Why Is Hill Holliday Chairman Mike Sheehan Leaving the Agency?
Mediapsssst, Richard Whitman - Tuesday, January 21, 2014
Could it be because Sheehan recently took on an ad sales adviso ...