- Yahoo Buys Mobile Start-up Sparq
Mobile Marketing Daily, Mark Walsh - Tuesday, January 21, 2014
Another day, another Yahoo acquisition. Mobile marketing startup Sparq on Tuesday announc ...
- Mobile Ad Spend Forecast To Hit $18B Worldwide
Mobile Marketing Daily, Mark Walsh - Tuesday, January 21, 2014
Mobile advertising worldwide will grow 38% from an estimated $13.1 billion ...
- Google, Viacom Seek Dismissal Of Video Privacy Case
Online Media Daily, Wendy Davis - Wednesday, January 22, 2014
Google and Viacom are asking a federal judge to dismiss a potenti ...
- It Slices, It Dices...It's The Amazing Internet of Things, Now Appearing
VidBlog, P.J. Bednarski - Wednesday, January 22, 2014
The Internet of things is awesome can help detect glucose levels, impro ...
- Wait, What? A Creative Director That Doesn't Care About Awards?
Mediapsssst, Richard Whitman - Monday, January 20, 2014
That's what he says, anyway. Meanwhile, ad people have told Yahoo's Maris ...
- Berger Paints Launches Campaign For WeatherCoat
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 20, 2014
Berger Paints is launching a new advertising campaign for its exterior pai ...
- Ad Revenue Up 30% For Puppy Bowl, Cats To Hang Out In Sheba VIP Suite
Around the Net In Media, Phyllis Fine - Sunday, January 19, 2014
Ad revenue is up 30% from last year's total for The Pup ...
- Google Boots Chrome "Spammers"
Around the Net in Search Marketing, Gavin O'Malley - Monday, January 20, 2014
Google has strict guidelines about how Chrome browser extensions can serve a ...
- 18-Year Old YouTube Mogul Is Making a Fashion Statement
Around the Net in Video, P.J. Bednarski - Monday, January 20, 2014
Eighteen-year old Bethany Mota's videos about shopping make her YouTube channel mo ...
- Kerr Is Clear's New Global Brand Ambassador
MAD, Larissa Faw - Friday, January 17, 2014
Lowe Campbell Ewald NY will handle creative duties for a new ...
- Report: 2014 Looking Like A Better Year For Ad Industry Growth
MAD, Steve McClellan - Saturday, January 18, 2014
Pivotal Research just issued a report forecasting 5% organic revenue growth f ...
- Do You Have What It Takes To Be Yahoo's Next Ad Guru?
Mediapsssst, Richard Whitman - Sunday, January 19, 2014
Here's a list of ad pros one writer thinks might fit t ...
- Obama Limits NSA Data Collection, Marketers Mull Changes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 17, 2014
President Obama Friday announced limits on the National Security Agency program th ...
- Networks Should Do New Kind of Pilot Shopping This Year
VidBlog, P.J. Bednarski - Monday, January 20, 2014
With Nielsen poised to begin delivering tablet and mobile ratings later th ...
- Rosetta Founder And Chairman Chris Kuenne Departs
MAD, Steve McClellan - Thursday, January 16, 2014
Chris Kuenne is stepping down as chairman of Rosetta, the digital agen ...
- Tuning Up: Guitar Center Launches Media Review
MAD, Steve McClellan - Thursday, January 16, 2014
The music instruments retailer had used KSL Media before that firm we ...
- Courting Done, SapientNitro, La Comunidad To Make 'Beautiful Babies Together'
MAD, Larissa Faw - Thursday, January 16, 2014
Digital shop SapientNitro, part of the Sapient Corporation, has acquired Miami-based multicultur ...
- Location-Based Mobile Ads Forecast To Hit $10.8B In 2017
Mobile Marketing Daily, Gavin O'Malley - Thursday, January 16, 2014
Delivering on mobile's full potential, location-based ad targeting is finally ready f ...
- Native Advertising: The Marketing Trend That Dare Not Speak Its Name (Unless Required)
VidBlog, P.J. Bednarski - Friday, January 17, 2014
Obviously, a lot of publishers are going to bend over backward ...
- Spotify Drops Free Listening Limits
Around the Net In Media, Gavin O'Malley - Thursday, January 16, 2014
Surely music to consumers’ ears, Spotify has scrapped restrictions on free listenin ...
- Twitch's Long Game: 58% Of Its Viewers Watch 20 Hours a Week
Around the Net in Video, P.J. Bednarski - Thursday, January 16, 2014
Twitch, a game-streaming network, says it had 45 million unique viewers p ...
- Sprint Launching Comprehensive Agency Review
MAD, Steve McClellan - Wednesday, January 15, 2014
Telecom company Sprint is preparing to conduct a comprehensive review of i ...
- A-B Details Super Bowl Ad Lineup
MAD, Steve McClellan - Wednesday, January 15, 2014
Anheuser-Busch said Wednesday it will debut five new ads during the Sup ...
- KISS And Tell: Iconic Band Rocks Varvatos' Spring Campaign
MAD, Larissa Faw - Wednesday, January 15, 2014
Ad shop Yard and photographer Danny Clinch, long-time collaborators with the fashi ...
- Ad Trends 2014: Pranks, Shocks, And Visiting The Dark Side
MAD, Larissa Faw - Wednesday, January 15, 2014
New York-based agency sparks & honey has issued a new report outlini ...
- CBS' Tassler Keeps Faith With Pilot Season
MediaDailyNews, Wayne Friedman - Wednesday, January 15, 2014
Pasadena, Calif. -- CBS continues to be the model of consistency ...
- Local Media Forecast To Rise Single Digits, Digital Expands
MediaDailyNews, Wayne Friedman - Wednesday, January 15, 2014
Local media revenue is set to climb mid-single-digit percentages this year. Ju ...
- Clear Channel Launches Philly Airport Digital Signage Network
MediaDailyNews, Erik Sass - Wednesday, January 15, 2014
Clear Channel Outdoor is getting off to a busy start in 201 ...
- Epiphany: Creative Director Realizes Non-Creatives Can Be Creative
Mediapsssst, Richard Whitman - Wednesday, January 15, 2014
But it didn't come to him in a dream. And a Bost ...
- DoApp Launches Self-Serve Mobile Ad Network For Apps
Mobile Marketing Daily, Laurie Sullivan - Wednesday, January 15, 2014
Most mobile apps simply don't generate a profit. Fledgling DoApp wants ...