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Pinterest CEO Talks Ads Strategy

Pinterest is planning to have a big year. The picture-pinning network will start charging advertisers to promote their products on its site, which analysts expect will generate upwards of $500 million by 2016. Founder and CEO Ben Silbermann talks with The Wall Street Journal about the future of the company and changes facing its ad product, “promoted pins.” In tests, says Silbermann, “People interact with those pins in a lot of the same ways that they interact with Pinterest in general.”

Read the whole story at The Wall Street Journal »

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