- Why Mobile Advertising is Missing Its Target
Mobile Marketing Daily, Scott Swanson - Friday, November 4, 2016
To navigate an environment that mirrors human life-and to keep pace wi ...
- Facebook Eating Ad Market
MoBlog, Gavin O'Malley - Friday, November 4, 2016
This week, Facebook estimated that U.S. advertising grew by 62%, year-over-year. Pivot ...
- Google Warns Advertisers Of Deadline To HTML5 For Video Ads
Online Video Daily, Laurie Sullivan - Thursday, November 3, 2016
Google will stop running video ads in the Adobe Flash format ...
- Time Inc Digital Revs Soar, Doesn't Offset Print Declines
Publishers Daily, Sara Guaglione - Thursday, November 3, 2016
The company's advertising revenues overall increased $19 million or 5% in t ...
- Trump's Digital Operation Is Unconventional, But More Successful Than It Appears
Red, White & Blog, Philip Rosenstein - Friday, November 4, 2016
Trump rode the earned-media wave throughout the primary cycle and landed t ...
- Fox Cable Ad Revs Up, Broadcast Dips
Television News Daily, Wayne Friedman - Thursday, November 3, 2016
Cable TV revenue -- largely coming from the Fox News Channel ...
- AMC Revs Drop 10%, Subscriber Fees Up
Television News Daily, Wayne Friedman - Thursday, November 3, 2016
AMC Networks -- home of "The Walking Dead" -- saw its advertisi ...
- Scatter, Upfront Deals Accelerate CBS Q4 Ad Sales
Television News Daily, Wayne Friedman - Thursday, November 3, 2016
Current political advertising is gaining for CBS TV stations -- despite lower-than-expect ...
- Facebook Ad Load Issue: Can Legacy TV Offer Some Counseling?
TV Watch, Wayne Friedman - Friday, November 4, 2016
Facebook has hit saturation with ad loads. To make matters somewhat wors ...
- You Have To Get Up Pretty Early To Sell Anything
VidBlog, P.J. Bednarski - Friday, November 4, 2016
New research from YuMe shows consumers are most receptive to online advertisi ...
- UK Ad Growth To Slow Next Year, Will Still Outpace Global Growth
Around the Net In MAD London, Sean Hargrave - Thursday, November 3, 2016
UK ad spend is expected to grow 5.6% this year and 4. ...
- Facebook Scores Big In Q3 Earnings: $7.01B Revenue And 1.79B Users
Around the Net in Real-Time, Tobi Elkin - Thursday, November 3, 2016
Facebook reported positive Q3 earnings late Wednesday, earning $7.01 billion in reven ...
- Facebook Posts Strong Q3 Earnings, Driven By Mobile, Video Growth
Mobile Marketing Daily, Gavin O'Malley - Wednesday, November 2, 2016
Boosted by the continued growth of video and mobile, Facebook posted stro ...
- Just The Facts, Please -- In Our Industry As Well As Politics
Online Spin, Dave Morgan - Thursday, November 3, 2016
I've never before fully appreciated the importance of people and politicians groundi ...
- Tronc Ad Revs Drop Nearly 11%
Publishers Daily, Sara Guaglione - Wednesday, November 2, 2016
Tronc's third-quarter earnings report revealed the company suffered an advertising revenue lo ...
- Tegna Starts OTT Ad-Selling Company
Television News Daily, Wayne Friedman - Wednesday, November 2, 2016
The service Premion, a division of Tegna Media, aggregates advertising inventory fr ...
- Turner's Q3 Revs Up 9%, CNN Ratings Soar
Television News Daily, Wayne Friedman - Wednesday, November 2, 2016
CNN, because of the big election-year interest, continued to soar, up 5 ...
- Sinclair Makes Overall Q3 Gains, Boosted By Political Ads
Television News Daily, Wayne Friedman - Wednesday, November 2, 2016
Sinclair Broadcast Group, the big TV station company, made big advertising gai ...
- Newspapers Endure Another Bad Quarter, Total Revs Fall
The Daily Blog, Erik Sass - Thursday, November 3, 2016
Although there were some bright spots for the nation's newspapers, for examp ...
- You're Worth A Lot To Facebook, But There's A Problem
VidBlog, P.J. Bednarski - Thursday, November 3, 2016
Facebook says it has just about run out of ways to a ...
- $44 Million In Political Advertising In The Next 6 Days
Around the Net In Marketing Politics, Philip Rosenstein - Wednesday, November 2, 2016
The Trump campaign has reserved $17.4 million in TV ads this fin ...
- Black Lawmakers Criticize Facebook Over Race-Based Targeting Options
Daily Online Examiner, Wendy Davis - Wednesday, November 2, 2016
A group of black lawmakers are calling on Facebook CEO Mark Zuckerbe ...
- Mikimoto Celebrates Women Wearing Its Pearls
MAD, Larissa Faw - Tuesday, November 1, 2016
Developed with agency Rokkan, the "Explore The Original" campaign is comprised ...
- Datorama Taps LiveRamp To Enhance Its Person-Based Marketing
Real-Time Daily, Philip Rosenstein - Wednesday, November 2, 2016
Datorama, a marketing analytics firm, announced on Tuesday that it has enter ...
- Discovery Q3 Ad Revs Sink In U.S.
Television News Daily, Wayne Friedman - Tuesday, November 1, 2016
Discovery Communications' advertising revenues sank 3.4% in the third quarter to $3 ...
- Local TV Political Ad Spend Is Well Below Expected Levels
Television News Daily, Wayne Friedman - Tuesday, November 1, 2016
Advertising revenue sank 5% for the 17 largest TV station groups ...
- Will TV Get Its Share Of Mobile TV Ads?
TV Watch, Wayne Friedman - Wednesday, November 2, 2016
Watching more TV/video on your laptop -- or perhaps mobile devices? ...
- Backpage Should Face Sex Trafficking Lawsuit, Advocates Argue
PolicyBlog, Wendy Davis - Tuesday, November 1, 2016
A group of advocates including Cindy McCain are siding with teen sex-trafficki ...
- Forrester: Programmatic TV Will 'Evolve Pragmatically'
Real-Time Daily, Philip Rosenstein - Tuesday, November 1, 2016
Programmatic TV adoption is on the horizon with multiple firms investing ...