- Why The Future Of Google Privacy Sandbox Relies On UK's CMA
Performance Marketing Insider, Laurie Sullivan - Monday, February 26, 2024
The test is limited with a 1% sample equal to millions ...
- Warner Bros. Discovery U.S. Ad Revenues Sink 12% In Q4, Stock Dips
Television News Daily, Wayne Friedman - Friday, February 23, 2024
Warner Bros. Discovery's Q4 financial results, including lower ad revenue, drove i ...
- TV Station Ad Revenue Projected To Rise 14% To $25B
Television News Daily, Wayne Friedman - Monday, February 26, 2024
Overall TV station revenue including advertising and retransmission is expected to gr ...
- Reddit Goes Public, Projects Boost In Ad Business
MediaDailyNews, Colin Kirkland - Friday, February 23, 2024
Reddit finished 2023 with a faster growth rate than other apps li ...
- Sorrell The Younger Creates A Stir In The UK
Mediapsssst, Richard Whitman - Thursday, February 22, 2024
The son of Martin Sorrell is reportedly threatening to bolt the fi ...
- Streaming TV Spend, Marketing Value Declines Over Heavy NFL, NBA Programming Period
Advanced TV Insider, Wayne Friedman - Thursday, February 22, 2024
Streaming TV and video platforms have slowed national TV ad spend ...
- Automotive TV Spending Drops 12.9% In January
Marketing Daily, Tanya Gazdik - Wednesday, February 21, 2024
Automakers opened their wallets for NFL action, spending 17 times more ...
- Nokia Jumps Into AI Mobile Network Solutions Supported By Nvidia
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
Nvidia will work with Nokia to develop artificial intelligence solutions in i ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File Downloads
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
The updates are intended to address the challenges in measuring podcast aud ...
- Linear TV 'Down,' Streaming 'Flat To Slightly Up': Analyst
Television News Daily, Wayne Friedman - Wednesday, February 21, 2024
The outlook for TV and CTV continues to be an "unsettled ...
- Walmart Buys Vizio For $2.3B
MediaDailyNews, Wayne Friedman - Tuesday, February 20, 2024
The deal will rapidly boost Walmart's retail media advertising operation, says Se ...
- Audio Attention Data Shows How Humans React In Real-Time
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Attention quality scored the highest for audio ads with the highest voiceov ...
- Institute For Ad Ethics Expands Into Greenwashing
MediaDailyNews, Joe Mandese - Wednesday, February 21, 2024
The IAE's new charter includes a consortium of greenwashing experts, as we ...
- 'Donnie, I Always Knew You'd Blow It'
Mediapsssst, Richard Whitman - Tuesday, February 20, 2024
The Lincoln Project used AI to imagine how Fred Trump-Donald's father--would rea ...
- Ad Fontes Media Partners With The Trade Desk To Steer Ad Dollars To Valid News Sites
Publishers Daily, Ray Schultz - Tuesday, February 20, 2024
Advertisers can screen out partisan and clickbait websites, the firms claim. ...
- EU Launches Investigation Of TikTok Under Digital Services Act
MediaDailyNews, Colin Kirkland - Monday, February 19, 2024
The EU's investigation of TikTok's compliance with the newly enacted Digital Servic ...
- Amazon Ads Integration With LiveRamp Moves To Next Security Phase
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Amazon advertisers now have the ability to securely activate first- and third-par ...
- Media Giant Walmart's New Descriptor: From Online To Offline
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 20, 2024
Walmart is expected to augment razor-thin margins in the grocery business wi ...
- Comcast, Paramount Global In Talks Over U.S. Streamer Operations Deal: Report
Television News Daily, Wayne Friedman - Monday, February 19, 2024
Comcast and Paramount are now in early talks about combining their U. ...
- Google Missed Opportunity To Solve Cookieless Advertising: Execs
Data & Programmatic Insider, Laurie Sullivan - Monday, February 19, 2024
Some execs believe Google's "great minds" could have done a better j ...
- Studies Show Digital Pharma Soaring, Point-Of-Care Ads Most Trustworthy
Marketing Daily, Les Luchter - Friday, February 16, 2024
TV spend rose from 10% share of marketing dollars in 2018 ...
- AI-Driven Affiliate Marketing And Ads? Brands Leap Into A New Era
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
Wildfire Systems created a Google Chrome browser extension built on generative ...
- Theatergoers Get Together And Feel Alright: 'One Love' Tops $51M Holiday Weekend
MediaDailyNews, Wayne Friedman - Sunday, February 18, 2024
"Bob Marley: One Love" hit a high note with a projected $ ...
- Brew-Hah-Hah? Fans In SB Teams' Home Cities Don't Always Favor Advertised Beers
Marketing Daily, Danielle Oster - Thursday, February 15, 2024
Big Game advertisers failed to reach the top of the list ...
- Google Updates AI Model, Enables Long-Context Understanding Across Media
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Months after Google made its Gemini AI model public, it is rolli ...
- Meta Invites Advertisers To Dodge Apple Fees On Instagram, Facebook
MediaDailyNews, Colin Kirkland - Thursday, February 15, 2024
Meta will soon allow advertisers to dodge the service fee by payi ...
- Record Ad Revenue: How Yelp Reached $1.28B
Performance Marketing Insider, Laurie Sullivan - Friday, February 16, 2024
Quality vs. quantity seems to drive revenue -- especially in the servic ...
- TelevisaUnivision Q4 U.S. Ad Revenues Slip 5%, Core Ads 5% Higher
Television News Daily, Wayne Friedman - Thursday, February 15, 2024
Core ad revenue -- excluding political and advocacy advertising and radio stati ...
- Walmart-Vizio Deal: The Next Iteration Of Streaming, Performance Marketing?
TV Watch, Wayne Friedman - Friday, February 16, 2024
Walmart accounts for 40% of Roku device revenues. What does that n ...
- Media Buyers Ramp Up Deals For Addressable TV, Consider It A 'Must Buy'
Advanced TV Insider, Wayne Friedman - Thursday, February 15, 2024
A third of advertisers now consider addressable TV advertising a "must bu ...