- Automotive TV Spending Drops 12.9% In January
Marketing Daily, Tanya Gazdik - Wednesday, February 21, 2024
Automakers opened their wallets for NFL action, spending 17 times more ...
- Nokia Jumps Into AI Mobile Network Solutions Supported By Nvidia
MediaDailyNews, Laurie Sullivan - Wednesday, February 21, 2024
Nvidia will work with Nokia to develop artificial intelligence solutions in i ...
- Tech Lab Updates Podcast Ad Measurement, Grapples With File Downloads
MediaDailyNews, Laurie Sullivan - Thursday, February 22, 2024
The updates are intended to address the challenges in measuring podcast aud ...
- Linear TV 'Down,' Streaming 'Flat To Slightly Up': Analyst
Television News Daily, Wayne Friedman - Wednesday, February 21, 2024
The outlook for TV and CTV continues to be an "unsettled ...
- Walmart Buys Vizio For $2.3B
MediaDailyNews, Wayne Friedman - Tuesday, February 20, 2024
The deal will rapidly boost Walmart's retail media advertising operation, says Se ...
- Audio Attention Data Shows How Humans React In Real-Time
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Attention quality scored the highest for audio ads with the highest voiceov ...
- Institute For Ad Ethics Expands Into Greenwashing
MediaDailyNews, Joe Mandese - Wednesday, February 21, 2024
The IAE's new charter includes a consortium of greenwashing experts, as we ...
- 'Donnie, I Always Knew You'd Blow It'
Mediapsssst, Richard Whitman - Tuesday, February 20, 2024
The Lincoln Project used AI to imagine how Fred Trump-Donald's father--would rea ...
- Ad Fontes Media Partners With The Trade Desk To Steer Ad Dollars To Valid News Sites
Publishers Daily, Ray Schultz - Tuesday, February 20, 2024
Advertisers can screen out partisan and clickbait websites, the firms claim. ...
- EU Launches Investigation Of TikTok Under Digital Services Act
MediaDailyNews, Colin Kirkland - Monday, February 19, 2024
The EU's investigation of TikTok's compliance with the newly enacted Digital Servic ...
- Amazon Ads Integration With LiveRamp Moves To Next Security Phase
MediaDailyNews, Laurie Sullivan - Tuesday, February 20, 2024
Amazon advertisers now have the ability to securely activate first- and third-par ...
- Media Giant Walmart's New Descriptor: From Online To Offline
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 20, 2024
Walmart is expected to augment razor-thin margins in the grocery business wi ...
- Comcast, Paramount Global In Talks Over U.S. Streamer Operations Deal: Report
Television News Daily, Wayne Friedman - Monday, February 19, 2024
Comcast and Paramount are now in early talks about combining their U. ...
- Google Missed Opportunity To Solve Cookieless Advertising: Execs
Data & Programmatic Insider, Laurie Sullivan - Monday, February 19, 2024
Some execs believe Google's "great minds" could have done a better j ...
- Studies Show Digital Pharma Soaring, Point-Of-Care Ads Most Trustworthy
Marketing Daily, Les Luchter - Friday, February 16, 2024
TV spend rose from 10% share of marketing dollars in 2018 ...
- AI-Driven Affiliate Marketing And Ads? Brands Leap Into A New Era
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
Wildfire Systems created a Google Chrome browser extension built on generative ...
- Theatergoers Get Together And Feel Alright: 'One Love' Tops $51M Holiday Weekend
MediaDailyNews, Wayne Friedman - Sunday, February 18, 2024
"Bob Marley: One Love" hit a high note with a projected $ ...
- Brew-Hah-Hah? Fans In SB Teams' Home Cities Don't Always Favor Advertised Beers
Marketing Daily, Danielle Oster - Thursday, February 15, 2024
Big Game advertisers failed to reach the top of the list ...
- Google Updates AI Model, Enables Long-Context Understanding Across Media
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Months after Google made its Gemini AI model public, it is rolli ...
- Meta Invites Advertisers To Dodge Apple Fees On Instagram, Facebook
MediaDailyNews, Colin Kirkland - Thursday, February 15, 2024
Meta will soon allow advertisers to dodge the service fee by payi ...
- Record Ad Revenue: How Yelp Reached $1.28B
Performance Marketing Insider, Laurie Sullivan - Friday, February 16, 2024
Quality vs. quantity seems to drive revenue -- especially in the servic ...
- TelevisaUnivision Q4 U.S. Ad Revenues Slip 5%, Core Ads 5% Higher
Television News Daily, Wayne Friedman - Thursday, February 15, 2024
Core ad revenue -- excluding political and advocacy advertising and radio stati ...
- Walmart-Vizio Deal: The Next Iteration Of Streaming, Performance Marketing?
TV Watch, Wayne Friedman - Friday, February 16, 2024
Walmart accounts for 40% of Roku device revenues. What does that n ...
- Media Buyers Ramp Up Deals For Addressable TV, Consider It A 'Must Buy'
Advanced TV Insider, Wayne Friedman - Thursday, February 15, 2024
A third of advertisers now consider addressable TV advertising a "must bu ...
- X To Match Brands With Selected Content Creators Through New Ad Option
MediaDailyNews, Colin Kirkland - Wednesday, February 14, 2024
X's new ad option will pair brands with pre-selected video creators, pa ...
- Memory - Remember That Word
Performance Marketing Insider, Laurie Sullivan - Thursday, February 15, 2024
Memory has been a theme this week in relation to announcements arou ...
- Trade Desk Sees 23% Q4 Revenue Increase, Stock Spikes 20%
Television News Daily, Wayne Friedman - Friday, February 16, 2024
The Trade Desk attributes continued growth from increasing shifting media budgets ...
- Data Targeting Startup Recruits Ad Vets For Advisory Board
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
A group of industry veterans will serve on the advisory board ...
- Apple iMessage, Microsoft Edge, Bing Are Not Gatekeepers, EU Declares
MediaDailyNews, Laurie Sullivan - Tuesday, February 13, 2024
Strict new European Union rules that will go into effect March ...
- Michelob Ultra's 'Superior Beach' SB Ad Tops In Brand Effectiveness
Mediapsssst, Richard Whitman - Tuesday, February 13, 2024
That's according to ad tester System1 which tracks the emotions that consume ...