- Michelob Ultra's 'Superior Beach' SB Ad Tops In Brand Effectiveness
Mediapsssst, Richard Whitman - Tuesday, February 13, 2024
That's according to ad tester System1 which tracks the emotions that consume ...
- CeraVe Ad By Ogilvy Wins Super Clio
MAD, Steve McClellan - Monday, February 12, 2024
Michael Cera is seen in the commercial comically pitching a promotional campai ...
- Bring Me The Head Of JFK, Said No One Ever
Mad Blog, Barbara Lippert - Monday, February 12, 2024
Consider how appalling the idea of messing with JFK's head is ...
- Biden's 2024 Campaign Joins TikTok Despite Security Concerns
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2024
Reports suggest the president will not personally join the platform. His campai ...
- Tubi Must Face Video Privacy Claims
MediaDailyNews, Wendy Davis - Monday, February 12, 2024
Ad-supported streaming service Tubi must face claims that it wrongly disclosed informati ...
- AI Monsters, Imaginary Images Infiltrate Super Bowl LVIII Ads
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 13, 2024
One Super Bowl ad used AI to poke fun of the conce ...
- News Takes A Back Seat: Sunday Newspapers Will No Longer Be Up-To-Date
Publishing Insider, Ray Schultz - Monday, February 12, 2024
Weekend editions are now hitting on Saturday - with news posted ...
- Super Bowl Ads With Highest Attention Scores Featured Singing Celebrities
Television News Daily, Wayne Friedman - Monday, February 12, 2024
The highest-performing commercials in attention featured celebrity performers singing - led ...
- New Super Bowl (And TV) Viewing Record: 123.7M Viewers
Television News Daily, Wayne Friedman - Tuesday, February 13, 2024
CBS Sports says 202.4 million viewers watched all or part of Sup ...
- Antisemitism Ad, 'Silence,' To Air In Super Bowl's First Half
MAD, Steve McClellan - Friday, February 9, 2024
The ad will feature civil rights leader Clarence B. Jones and w ...
- Pinterest Announces Major Ad Deal With Google
MediaDailyNews, Laurie Sullivan - Friday, February 9, 2024
Pinterest announced a new ad deal with Google as the social platfo ...
- Television, Search Shown Inseparable During Super Bowl
MediaDailyNews, Laurie Sullivan - Monday, February 12, 2024
The stakes were high for advertisers on Sunday - not only ...
- Most Effective Super Bowl Spots, Creatively Speaking
MediaDailyNews, Joe Mandese - Monday, February 12, 2024
The NFL's "Born To Play" was the most effective commercial airing ...
- Google Search Ad Scams: Will LLMs And GAI Make It Worse?
Performance Marketing Insider, Laurie Sullivan - Monday, February 12, 2024
The internet economy and the introduction of large language models and generati ...
- It's Strictly Up To You
Red, White & Blog, Joe Mandese - Monday, February 12, 2024
The Kennedy Jr. spot taps into elder Kennedy's nostalgic appeal, while Tru ...
- AMC Networks' Ad Revenue Sinks 23%, Stock Down 18%
Television News Daily, Wayne Friedman - Friday, February 9, 2024
"AMC Networks has been very focused on cost cuts," says Steven Cahal ...
- RFK Jr. Springs A Super Bowl Surprise, While Mark Wahlberg Prays
TVBlog, Adam Buckman - Monday, February 12, 2024
RFK Jr. channeled his uncle, Mark Wahlberg invited us to pray wi ...
- Using Brand Experiences To Turn Super Bowl Viewers Into Lifelong Fans
MAD, Justine Greenwald - Thursday, February 8, 2024
Strong viewership is great but it's not enough to just be se ...
- Big Game Ad Claims: Trends, Lessons Learned
MediaDailyNews, Jennifer Santos - Thursday, February 8, 2024
In recent years, BBB National Programs' National Advertising Division has received competiti ...
- TikTok Encouraging More Searches With Shortcut And AI
Performance Marketing Insider, Laurie Sullivan - Friday, February 9, 2024
Douyin - China's TikTok and the original version of the app ...
- Linear TV Reach Sinks 4%, Daily Linear Viewing Narrows With CTV
Advanced TV Insider, Wayne Friedman - Thursday, February 8, 2024
Linear TV's average daily reach sank 4% to around 57 million hom ...
- Microsoft Enhanced Conversions Gets New Privacy-Compliant Data Options
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Similar to LinkedIn's ad-targeting options, this feature allows marketers to target potenti ...
- Ad Industry Wants FTC To Clarify 'Junk Fee' Proposal
MediaDailyNews, Wendy Davis - Wednesday, February 7, 2024
"The FTC does not make clear what 'junk fees' it proposes ...
- Streaming Audio Feature Adds 100K Locations To Hyper-Personalize Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Digital audio ad-tech firm A Million Ads will launch a feature ...
- Media Matters Seeks Dismissal Of X's Suit Over Critical Report
MediaDailyNews, Wendy Davis - Wednesday, February 7, 2024
"X's complaint fails in just about every way that a complaint c ...
- AR Ad Measurement Guidelines Released For Review, Read Them Here
MediaDailyNews, Joe Mandese - Thursday, February 8, 2024
"The [AR ad] market is projected to generate $1.2 billion in reven ...
- Will Michelob Ultra's 'Superior Beach' SB Ad Be This Year's Consumer Favorite?
Mediapsssst, Richard Whitman - Wednesday, February 7, 2024
Ad tester System 1 has put ads released early by Super Bo ...
- Google Joins C2PA Steering Committee, Adobe General Counsel Calls It 'Major Milestone'
Performance Marketing Insider, Laurie Sullivan - Thursday, February 8, 2024
The C2PA's Content Credentials, which act like a nutrition label for digit ...
- Fox Corp. Q4 Cable Ads Sink 23%, TV Ads 19% Lower
Television News Daily, Wayne Friedman - Wednesday, February 7, 2024
Fox Corp. cable TV ad revenue from Fox News Channel in t ...
- Disney Trims D2C Losses 86%, Disney+ Subscribers Slip
Television News Daily, Wayne Friedman - Thursday, February 8, 2024
Disney+ subscribers dropped by 1.3 million globally to 111.3 million, while internation ...