- ChatGPT Instant Checkout To Make Attribution Easier
MediaDailyNews, Laurie Sullivan - Thursday, October 2, 2025
The shift in ecommerce supports what some have labeled as an affilia ...
- Late Night TV Finance - Move Everything To Streaming?
TV Watch, Wayne Friedman - Tuesday, September 23, 2025
There has been much discussion of late-night talk shows moving to digit ...
- 'Rolling Stone' Owner Sues Google, Alleges AI Overviews Hurt Revenue, Traffic
Performance Marketing Insider, Laurie Sullivan - Monday, September 15, 2025
Penske Media, owner of "Rolling Stone," "Billboard" and "Variety," alleges Google ...
- Rakuten Group Releases Affiliate Plans For Full-Funnel AI Agents
MediaDailyNews, Laurie Sullivan - Thursday, July 31, 2025
The company, known for its cash-back, affiliate and ad programs in t ...
- Similarweb Acquires The Search Monitor
MediaDailyNews, Laurie Sullivan - Monday, March 31, 2025
The companies have independently supported data, optimization and advertising and together ha ...
- Axel Springer Seeks To Unload Its Affiliate Marketing Group: Reports
Publishers Daily, Ray Schultz - Wednesday, March 19, 2025
The possible price for Awin could be $436 million. Last year, Ax ...
- Cost-Per-Acquisition Watershed Moments Key For Performance Marketing
MediaDailyNews, Laurie Sullivan - Friday, March 7, 2025
The cost to acquire new customers may require an adjustment in ...
- Media Alliance Labels Google Updates 'Reckless,' Calls For Regulatory Probe
MediaDailyNews, Laurie Sullivan - Tuesday, December 3, 2024
The News/Media Alliance called on the DoJ and FTC to take immedia ...
- Nonstop Cord-Cutting Leads To Huge Subscriber Declines, Q2 Down 7%
Television News Daily, Wayne Friedman - Thursday, September 5, 2024
The first and second quarter of 2024 had 6.9% declines, with ...
- Instacart's Latest Partner Will Deliver Digital Coupons To Shoppers
MediaDailyNews, Laurie Sullivan - Thursday, August 15, 2024
Ibotta becomes Instacart's third-party coupon provider on its platform for all eligib ...
- Economic Doubts Are Biggest Challenge For Financial Publishers
Research Intelligencer, Robert Williams - Wednesday, August 7, 2024
Publishers that depend on affiliate revenue also are concerned about changes ...
- Financial Publishers, Affiliates See The Economy As Main Challenge
Publishers Daily, Ray Schultz - Wednesday, July 31, 2024
A study finds 25% of U.S. affiliates and publishers see a shi ...
- Commerce Advertising Takes Front Seat In Performance
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 10, 2024
Favorite billing models have emerged for commerce advertising as performance takes ...
- The 'Bundle' That Is The Pairing Of TV Networks And Affiliates
TV Watch, Wayne Friedman - Tuesday, March 5, 2024
Scripps CEO Adam Symson said he had assurances that TV stations wi ...
- AI Writes GoDaddy Services For Entrepreneurs
MediaDailyNews, Laurie Sullivan - Monday, February 26, 2024
The GoDaddy Power Your Future ad and marketing campaign rolled out Mond ...
- AI-Driven Affiliate Marketing And Ads? Brands Leap Into A New Era
MediaDailyNews, Laurie Sullivan - Friday, February 16, 2024
Wildfire Systems created a Google Chrome browser extension built on generative ...
- Search Gets Buried In Hints Of Commerce Ad Budget Increases
Performance Marketing Insider, Laurie Sullivan - Friday, January 26, 2024
A new study by Mrge, a global platform for commerce advertising, defin ...
- Google Has A Deep Spammy Side - Despite AI
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 17, 2024
Researchers set out to answer the question of whether search results a ...
- TV Stations' Pay TV Affiliate Revenue Will See Erosion: Wells Fargo
Television News Daily, Wayne Friedman - Thursday, November 16, 2023
Fewer pay TV subscribers will eventually mean less affiliate revenue - especial ...
- Ecommerce Paid Channel Use Declines - A Problem For Search
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 31, 2023
Ecommerce advertising seems to be getting a boost from social channels. U ...
- Nexstar TV Stations Back On DirecTV
Television News Daily, Wayne Friedman - Sunday, September 17, 2023
In an effort to avoid missing more NFL and college football game ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp Model
MediaDailyNews, Lisa Tristano Martin - Monday, September 11, 2023
If you find yourself uncertain about the right compensation model for yo ...
- Consumers Will Pay For Disney, Spectrum Money Battle
TVBlog, Adam Buckman - Wednesday, September 6, 2023
The cable company accuses Disney of demanding a fee increase in ord ...
- To Have And To Hold: B2C Brands Face Customer Churn, Channel Shifts
Email Insider, Ray Schultz - Tuesday, July 18, 2023
Email now ranks as the least effective channel for customer retention, Spect ...
- Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 5, 2023
Marketers of consumable products will have a few challenges this month ...
- Google: Thin Content Does Not Mean Less Words In Copy
Performance Marketing Insider, Laurie Sullivan - Friday, June 23, 2023
The best word count needed to succeed in Google Search "doesn't exist ...
- The Most Valuable Cable TV Network Thinks About Going It Alone: Are You Game?
TV Watch, Wayne Friedman - Monday, May 22, 2023
ESPN is preparing for a world that has complete dependency on streamin ...
- Ally Paid-Search Lead Says Customer-Centric Means Being 'Curious,' 'Intimate' With Data
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 17, 2023
Being more intimate with the numbers helps marketers question why something wor ...
- 8 CW Affiliate TV Stations, CBS-Owned, Going Independent: Good For The Streaming Age?
TV Watch, Wayne Friedman - Monday, May 8, 2023
CBS has decided to drop eight TV stations' affiliations with the ...
- Instagram's New Ad Policies Expand UGC Brand Partnership Opportunities
Digital News Daily, Colin Kirkland - Tuesday, May 2, 2023
Instagram announced on Tuesday that it is renaming Branded Content Ads ...