- Retention Road: Identifying In-Need and At-Risk Customers
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares detai ...
- Affiliates & Partnerships: Where Brand and Lower Funnel Merge
The MediaPost Cases, Lisa Singer - Friday, March 3, 2023
Who says Brand and lower funnel marketers can't play nice? In t ...
- Affiliate Marketing Missing Better Integration With Measurement
Performance Marketing Insider, Laurie Sullivan - Thursday, December 8, 2022
Affiliate marketing continues to grow, but the channel will not "truly bloo ...
- The Link To Profit: Publishers Can Nail Down A Piece Of Product Sales
Publishers Daily, Ray Schultz - Tuesday, November 22, 2022
The secret is to link to products mentioned in articles and reviews,iimpact.c ...
- YouTube Tests Affiliate Marketing And Brings Shopping To Shorts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
YouTube is testing affiliate marketing for Shorts in the U.S. with creator ...
- Rethinking The Programming Stack for Our Inevitable Metaverse Overlords
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Media companies are told that their future audience is, well, everywhere. Conte ...
- Contrary to Popular Belief, TV Is Not Dead
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Does Linear Still Have An Influence In Today's Digital First Landscape? TBC ...