Retention Road: Identifying In-Need and At-Risk Customers

  • February 10, 2023

Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares details and lessons from the campaign that won MediaPost’s EIS Award for Best use of AI and ML. How did they use predictive modeling and analytics to identify and reactivate the right at-risk customers at the right time. And …

Next story loading loading..

Discover Our Publications