- Nexstar TV Stations Back On DirecTV
Television News Daily, Wayne Friedman - Sunday, September 17, 2023
In an effort to avoid missing more NFL and college football game ...
- Things To Consider Before Switching To A Sales-Based Influencer Comp Model
MediaDailyNews, Lisa Tristano Martin - Monday, September 11, 2023
If you find yourself uncertain about the right compensation model for yo ...
- Consumers Will Pay For Disney, Spectrum Money Battle
TVBlog, Adam Buckman - Wednesday, September 6, 2023
The cable company accuses Disney of demanding a fee increase in ord ...
- To Have And To Hold: B2C Brands Face Customer Churn, Channel Shifts
Email Insider, Ray Schultz - Tuesday, July 18, 2023
Email now ranks as the least effective channel for customer retention, Spect ...
- Searches For 'Aspartame' Surge, Putting Marketers In Difficult Spot
Search & Performance Insider, Laurie Sullivan - Wednesday, July 5, 2023
Marketers of consumable products will have a few challenges this month ...
- Google: Thin Content Does Not Mean Less Words In Copy
Search & Performance Insider, Laurie Sullivan - Friday, June 23, 2023
The best word count needed to succeed in Google Search "doesn't exist ...
- The Most Valuable Cable TV Network Thinks About Going It Alone: Are You Game?
TV Watch, Wayne Friedman - Monday, May 22, 2023
ESPN is preparing for a world that has complete dependency on streamin ...
- Ally Paid-Search Lead Says Customer-Centric Means Being 'Curious,' 'Intimate' With Data
Search & Performance Insider, Laurie Sullivan - Wednesday, May 17, 2023
Being more intimate with the numbers helps marketers question why something wor ...
- 8 CW Affiliate TV Stations, CBS-Owned, Going Independent: Good For The Streaming Age?
TV Watch, Wayne Friedman - Monday, May 8, 2023
CBS has decided to drop eight TV stations' affiliations with the ...
- Instagram's New Ad Policies Expand UGC Brand Partnership Opportunities
Digital News Daily, Colin Kirkland - Tuesday, May 2, 2023
Instagram announced on Tuesday that it is renaming Branded Content Ads ...
- Affiliate Marketing Agency Gen3 Taps GroupM's Curran As Chief Growth Officer
MediaDailyNews, Joe Mandese - Tuesday, March 21, 2023
Curran, a 17-year veteran of digital media services, most recently served ...
- DMi Partners Ups 4 Staffers To VP Roles
MAD, Fern Siegel - Tuesday, February 21, 2023
The Philadelphia-based DMi Partners reported a 26% uptick in revenue year-over-year. ...
- Rakuten Proves Incrementality Of Its Cash Back Program
Search & Performance Insider, Laurie Sullivan - Wednesday, February 8, 2023
Rakuten's marketers believe the company has the data that proves incrementality ...
- TV Networks And Affiliates: What Relationship Should They Have In The Streaming World?
TV Watch, Wayne Friedman - Wednesday, February 1, 2023
Networks are counting on the continued upswing of streaming, but financial loss ...
- Retention Road: Identifying In-Need and At-Risk Customers
The MediaPost Cases, Lisa Singer - Friday, February 10, 2023
Belle Tire's Senior Director of Consumer Engagement Marketing, Christina DeVey, shares detai ...
- Affiliates & Partnerships: Where Brand and Lower Funnel Merge
The MediaPost Cases, Lisa Singer - Friday, March 3, 2023
Who says Brand and lower funnel marketers can't play nice? In t ...
- Affiliate Marketing Missing Better Integration With Measurement
Search & Performance Insider, Laurie Sullivan - Thursday, December 8, 2022
Affiliate marketing continues to grow, but the channel will not "truly bloo ...
- The Link To Profit: Publishers Can Nail Down A Piece Of Product Sales
Publishers Daily, Ray Schultz - Tuesday, November 22, 2022
The secret is to link to products mentioned in articles and reviews,iimpact.c ...
- YouTube Tests Affiliate Marketing And Brings Shopping To Shorts
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 16, 2022
YouTube is testing affiliate marketing for Shorts in the U.S. with creator ...
- Rethinking The Programming Stack for Our Inevitable Metaverse Overlords
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Media companies are told that their future audience is, well, everywhere. Conte ...
- Contrary to Popular Belief, TV Is Not Dead
The MediaPost Cases, Lisa Singer - Friday, December 23, 2022
Does Linear Still Have An Influence In Today's Digital First Landscape? TBC ...